What is NFDA's Pursuit of Excellence^® Program?
This exclusive international award program recognizes the most exceptional funeral homes for their outstanding programs and services, their commitment to going beyond the expectations of the families and communities they serve, and their adherence to high ethical standards.

Why Pursuit of Excellence?

• Flexible and affordable application process makes international recognition possible for any size firm.
• Boost business by increasing awareness in your community.
• Stand out from your competition by receiving international recognition.
• Ignite innovation and inspire staff to go beyond families' expectations.
• Gain insights and ready-to-implement ideas from the most forward-thinking firms in the profession.
• Ensure your firm is the funeral home of choice in your community.
• Increase your firm's media exposure with FREE promotional materials – a value of more than $815 USD!

To learn more about joining this impressive group of professionals, please contact your personal NFDA member services representative at 800-228-6332 (+1-262-789-1880).