About NFDA
What Drives Us
Mission: Through education, information and advocacy, NFDA is dedicated to supporting members in their mission to provide families with meaningful end-of-life services at the highest levels of excellence and integrity.
Vision: A society where funeral directors are highly valued by their communities and flourishing in their professional, relational and personal health.
Why we exist: Helping people grieve well is one of the most powerful ways to heal individuals and communities. We turn that belief into action by ensuring every community has access to the people and resources that make healing possible. That’s why NFDA is committed to advancing funeral professionals, their businesses and the profession — through engagement, advocacy, education, events, publications and public outreach.
What Makes NFDA Distinct
There’s no other association like it.
NFDA is the only funeral service organization with a full-time federal lobbyist representing members in Washington, D.C. It’s the largest network of funeral professionals in the world. It produces the profession’s publication of record, The Director, hosts its most significant conferences, including the NFDA International Convention & Expo, and invests in research that shapes the industry’s understanding of itself and its future.
More than scale, what sets NFDA apart is commitment to the individual professional, to the business they run and to the long-term health of a profession that communities depend on.
Consumer Advocacy Efforts
We work for families too.
NFDA’s commitment doesn’t stop at the funeral home door. We invest in public education and consumer resources that help families understand the value of meaningful funeral and memorial experiences — and find a funeral professional they can trust.
Remembering A Life is NFDA’s consumer education initiative — a library of resources that helps families navigate end-of-life decisions, plan meaningful services and find NFDA-member funeral homes in their community.
Have the Talk of a Lifetime encourages families to talk with loved ones about what matters to them before a death occurs — so that when the time comes, funeral directors can create a service that truly reflects a life well lived.
When families know what to expect and what to look for, they’re better served. And that’s good for the whole profession.

