Every day, you make decisions that affect the families you serve and the future of your business. Those decisions are easier when they’re based on reliable information rather than assumptions.

That’s why NFDA invests in original research that helps members better understand the people they serve and the profession they work in. From changing consumer expectations and generational differences to cremation trends, business practices and communication preferences, NFDA’s research is designed to provide practical insights members can put to work every day.

Recent studies have explored topics such as how consumers talk about death and funerals, what influences purchasing decisions, attitudes toward burial, cremation and emerging forms of disposition, and the business trends shaping funeral service. These findings help funeral professionals communicate more effectively with families, adapt to changing expectations and make informed business decisions with confidence.

Among NFDA’s most recent resources is When Words Matter: A Funeral Director’s Guide to Clear & Compassionate Communication, the profession’s first research-backed guide examining the gap between the language funeral professionals use and the words consumers understand. Other research reports explore generational attitudes toward funeral service, consumer awareness and preferences, cremation and burial trends, workforce issues and more.

Whether you’re meeting with a family, planning for the future of your funeral home or simply trying to stay current in a changing profession, NFDA’s research can help you move forward with confidence.

Download free NFDA research reports at NFDA.org/Research.