Darren Crouch, president and CEO of Passages International, is on the 2025 TIME100 Climate list, which recognizes 100 global leaders advancing meaningful climate action through innovation and business leadership.

Crouch, who also serves as president of the Green Burial Council, has spent more than 25 years driving transformation within the funeral profession. He advocates for greener practices, sustainable sourcing and products that meet the growing demand for environmentally responsible options.

“I am proud to see the progress we have made over the last 25 years,” said Crouch. “But we have a long way to go. We need more funeral homes and cemeteries to be bold and make the changes necessary to align with current consumer preferences and make an impact on climate change. Ironically, all of the changes that we propose funeral professionals make are also good for their bottom line.”

Crouch’s inclusion on the TIME100 Climate list highlights the growing importance of environmental stewardship within the funeral profession and how forward-thinking leaders are proving that sustainability and business success can go hand in hand. PassagesInternational.com