Legacy.com recently introduced MarketIQ, a competitive intelligence report designed exclusively for funeral professionals. MarketIQ equips funeral homes with real-time data – delivered monthly via a simple, easy-to-read spreadsheet – to help them drive growth and make smarter marketing decisions.

Built to eliminate the need for time-consuming manual tracking, MarketIQ uses Legacy’s unmatched access to both funeral home and newspaper obituary data. This unique visibility provides funeral homes with a comprehensive view of their local market that includes obituary volume, competitor activity and market-share trends.

With MarketIQ, funeral homes can track the total number of obituaries published locally each month, compare their performance against local competitors’, uncover seasonal trends and shifts in market share, and make strategic data-driven decisions.

MarketIQ is available now as a standalone product or bundled with the Legacy Pro Business suite. legacy.com