Heritage Family (Blountville), a network of funeral homes, cemeteries and crematories across the U.S., has refreshed its branding to revitalize its visual style and align it with the company’s renewed commitment to transforming the deathcare experience. The brand refresh includes a new logo system, color palette, typeface and tone of voice. These were all designed and selected to reflect Heritage Family’s evolution, while staying true to its core values of compassionate care, personalized service, community commitment and professional excellence.

The updated branding features a rich color palette of maroon and peach, symbolizing warmth and reverence. The typography and design elements bring clarity and elegance to every touchpoint, including service materials and digital content. HeritageFamily.com