PlotBox recently appointed Cindy Yates as senior vice president of sales for North America. Having led teams within the educational-technology, financial-technology, government-technology and nonprofit sectors, Yates brings a wealth of experience to this newly created role. She also spent 20 years as an executive team member at multiple private-equity-backed companies.

Said Yates about her new role: “I’m delighted to join PlotBox in helping to spearhead our next phase of growth here in the U.S. I’ll be applying my background in delivering growth and retention strategies for multimillion-dollar SaaS [software as a service] companies to put us in the best possible position as we scale the business, onboard new customers and introduce new innovations to the marketplace.”

Yates’ appointment follows a recent strategic investment by Serent Capital, a growth-focused private equity firm. The partnership was conceived to fuel PlotBox’s expansion; drive continued innovation; and enhance customer outcomes across North America, the United Kingdom, Ireland and the Asia-Pacific region. PlotBox.com