Passare recently released its new AI Assistant, a groundbreaking feature built right into the platform and designed to recommend customized service options based on existing case details. To ensure every suggestion is healing and meaningful, the tool was trained and developed using Alan Wolfelt’s principles on grieving.

AI Assistant works by instantly sharing tailored recommendations, helping funeral directors plan unique services for families. Users also can choose from one of the provided prompts to start a conversation with AI Assistant and then save the responses to their notes.

“When a funeral director needs creative ideas for a service, they might use a tool like ChatGPT or Copilot, which means they’re unintentionally sharing private case information,” said Josh McQueen, vice president of marketing and product at Passare. “Beyond the security risks, the suggestions from these tools don’t always promote the value of a personalized funeral. AI Assistant actually encourages healing tributes.” Passare.com