Pursuit of Excellence

Every day, funeral homes like yours do things that deserve to be recognized.

Excellence in funeral service takes many forms. It can be seen in the compassion shown to grieving families, the innovative programs that meet changing needs and the meaningful connections funeral homes build within their communities.

Through its Pursuit of Excellence Award Program, NFDA celebrates funeral homes that demonstrate an exceptional commitment to serving families, strengthening their communities and advancing the profession. The program recognizes outstanding achievements while inspiring funeral professionals to exchange ideas, embrace innovation and continually raise the standard of service.

Whether your funeral home has participated for years or is considering applying for the first time, discover how Pursuit of Excellence can help showcase the extraordinary work you do every day.

Promotional Materials for Program Honorees Pursuit of Excellence recipients receive a set of promotional materials to help communicate their achievement to their community, including a customizable press release template, program logos for use on letterhead, business cards, and your website, social media graphics and copy, and a customizable ad template. NFDA also recognizes award recipients through a national news release, at the NFDA International Convention & Expo, on the NFDA website, in The Director and the NFDA Bulletin, and across NFDA social media platforms.

PROGRAM PARTICIPANT BENEFIT: ACCESS ON PORTAL