Arthur Reid Jr.
retired funeral director and president and CEO, New Golden Gate Funeral Homes, Milwaukee and Racine, Wisconsin, died May 27, 2020, at age 82. Reid began in funeral service in 1956 with Williamson’s Funeral Home. From there, he developed his skills and knowledge with Bethea Raphael Funeral Home. In 1979, he joined Watkins funeral home, where he served as a chief assistant to the funeral director.
In 1981, Reid co-founded Reid and Yandell Funeral Home, which eventually became the first Golden Gate Funeral Home in 1986. In 1993, Golden Gate Funeral Home changed to New Golden Gate Funeral Home and Reid became sole owner and operator of Reid’s New Golden Gate Funeral Home in 2008. In 2012, Reid’s New Golden Gate Funeral Home opened up its second location in Racine, and a third location has been established in Milwaukee. He is survived by wife Mary and daughters Sheila and Phyllis.