As part of the entry process, all program participants are required to submit an essay describing the development and execution of a program or service that had a positive impact on those served. To recognize funeral homes that develop an extraordinary program or service, as described in their essay, that far surpasses the definition of funeral service excellence, NFDA established the Richard Myers Pinnacle Award.
The award is conferred at the discretion of the Pursuit of Excellence Task Force and only when it encounters a remarkable example of excellence in the profession.
This award is named in honor of the founder of the Pursuit of Excellence Program, NFDA Past President Richard Myers.
2018 Richard Myers Pinnacle Award Recipient