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Global Sharing
Week June 5-11
Learn more about
how you can win
$500 in FREE
Facebook Advertising!
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Global
Sharing Week is a weeklong event to celebrate and raise awareness of
the sharing economy. It encourages people and organizations to be a
part of the sharing revolution.
Be a part of Have the Talk of a
Lifetime’s national push to encourage people to share stories and
you'll have the chance to win
$500 FREE Facebook advertising!
FAMIC
will be hosting a contest for YOU, all about sharing stories in
your area during Global Sharing Week, June 5-11, 2016. The contest is
entirely social media driven – it’s the best way to reach the most
people – and will be extremely easy to take part in. Now it’s time
to hear the stories of the people in your community who have had the
Talk!
An informational
webinar took place on Thursday, 5/19 to explain the contest further. Click here for a
video recording of the webinar. The simple steps to participate are listed below -
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IN THE NEWS!!
On Mother's Day, an article
on the importance of talking to your mother about how she wants to be
remembered, and the Have the Talk of a Lifetime campaign was featured
in the popular national blog MadameNoire.com
Share the link
to this wonderful article on your social media
channels and in your newsletter!
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We are excited to share the
first testimonial video, in a series of three, featuring consumers
talking about their experiences with Have the Talk of a Lifetime.
These new videos are a great
way to illustrate the value and ease of having the Talk. Check
them out on the "Share Your Story" page of talkofalifetime.org Stay tuned for the release of
the second and third videos!
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Easy, Two-Step Process to Participate:
Step 1: Use the provided posts (available on
the FAMIC
member website) to encourage your community to share their “Have
the Talk” stories on your business Facebook page during Global Sharing
Week.
Step 2: At the end of Global Sharing Week, copy and paste the stories into a Word document and send
the stories you've collected to
HaveTheTalkOfALifetime@gmail.com.
Complete contest details, including rules and requirements
for participation, are available on famic.org.
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Click here to learn
more about how you can win $500 in FREE Facebook Advertising!
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Don't miss out on this free and easy opportunity to
engage your consumers!
All
you need to do is encourage your community members to share their
Have the Talk of a Lifetime stories and compile those stories you
receive.
The
member that collects the most stories during Global Sharing Week will
receive a grand prize worth $500
in Facebook advertising dollars and a FREE,
customized Have the Talk of a Lifetime Facebook ad!
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Questions
& Answers
Attendees
asked the following questions during the webinar:
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How can I access the materials online?
In
the lower left corner you will be prompted to log in -
- Username: famic
- Password: campaign (all
lowercase)
Click
on the link under the image that says, "Learn more about this
exciting new consumer education program" You will be directed
to a page that describes the campaign and provides background information about
it.
There
will also be a link that says, "Download the Have the Talk of a
Lifetime materials here" highlighted in green text. Click on that
link to view and download available materials, past webinars and
guides.
I have many
families that send me communication via e-mail. Some of them are not
too keen on sharing publicly. For those of us (FAMIC members) that do
have Facebook pages it can be challenging to get people to return
interaction on Facebook posts.
While it may be challenging to get people to share publicly, it is a
Facebook-driven contest. Provided posts are meant to encourage
community members to post on your page. Doing things such as asking
your friends and family to post their stories will show your community
how easy and rewarding it can be to share their stories! Also, offering
incentives for sharing stories can boost participation!
Can you explain
the Social Media Calendar?
The Social Media Calendar is full of posts members can use to encourage
consumers to share their stories. To download the Social Media
Calendar, please go to the famic.org
website, and download the Excel file and the "Share your story
social media images" folder. The document has a list of step by
step instructions on how to use the calendar.
Will you provide
posts (outside of this contest) for members social media pages?
If there is a need for social media content outside of this contest,
there is a social media "copilot" (free service) located on
the FAMIC.org
website, located under "Campaign Materials."
How do I become a
member of FAMIC?
The Funeral and Memorial Information Council (FAMIC) is a membership
organization comprising organizations in nearly all areas of the death
care industry. If you are a member of one of these organizations, you
are a member of FAMIC.
- Casket & Funeral Supply Association (CFSA)
- Funeral Service Foundation (FSF)
- International Memorialization Supply
Association (IMSA)
- International Order of the Golden Rule (OGR)
- Life Insurers Council (LIC)
- Monument Builders of North America (MBNA)
- National Concrete Burial Vault Association
(NCBVA)
- National Funeral Directors Association (NFDA)
- National Funeral Directors & Morticians
Association (NFDMA)
- Selected Independent Funeral Homes (SIFH)
Is there a cost to
use this information or tactics?
No, materials are free for members!
Do you have to
post a person's full name (for the Share Your Story Contest
submissions)?
You do not need a full name; a first name is fine. When you send the
Word doc with the compiled stories following the end of the contest
(June 11), you may include only the first names, but a name is required
for the story to count in the contest. It is also important that
community members post on your Facebook wall, or in a comment section
using #TalkOfALifetime.
Will the
presentation slides be available after the webinar?
A pdf file of the presentation is available on the FAMIC member
website, famic.org.
In addition, the webinar recording is on the FAMIC YouTube page!
Can I use my own
posts, or do I have to use the provided posts?
You may use your own posts. The provided posts were developed to help
community members share their stories. We encourage you to use
them, but it is not required.
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Since its
national launch on February 15, the Have the Talk of a Lifetime
campaign has been sharing the importance and value of having the Talk
to millions of people all across America.
Thank you for
your continued support of the Have the Talk of a Lifetime
campaign.
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