Connecting with families is what funeral service is all about – in their pain and grief, of course, but also in providing them with the information they need to make make good choices both preneed and following the death of a loved one – information that comes from trusted experts in their community.
The RememberingALife.com initiative is about helping consumers focus on what is important with regard to funerals, preplanning, grief and memorialization. “The initiative is multi-faceted, bringing funeral education to consumers through not only RememberingALife.com, but also printed materials, social media and a comprehensive public relations strategy.
RememberingALife.com focuses on educating and empowering consumers to make informed decisions about funerals and memorialization. However, no one knows how to better help families than an NFDA-member funeral director, so the initiative will also educate the public about the important role of the funeral director and establish NFDA-member funeral homes as the local experts.
Whether consumers learn about RememberingALife from the website, a social media post or a newspaper article, they’ll be encouraged to learn more by speaking with their local NFDA-member funeral director, and they’ll be able to quickly and easily find the NFDA-member funeral homes in their area using the Find a Funeral Home search tool on RememberingaLife.com.
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