Connecting with families is what funeral service is all about – in their pain and grief, of course, but also in providing them with the information they need to make make good choices both preneed and following the death of a loved one – information that comes from trusted experts in their community.
The Remembering a Life initiative is about helping consumers focus on what is important with regard to funerals, preplanning, grief and memorialization. “The initiative is multi-faceted, bringing funeral education to consumers through not only RememberingALife.com, but also printed materials, social media and a comprehensive public relations strategy.
Remembering a Life focuses on educating and empowering consumers to make informed decisions about funerals and memorialization. However, no one knows how to better help families than an NFDA-member funeral director, so the initiative will also educate the public about the important role of the funeral director and establish NFDA-member funeral homes as the local experts.
Whether consumers learn about Remembering a Life from the website, a social media post or a newspaper article, they’ll be encouraged to learn more by speaking with their local NFDA-member funeral director, and they’ll be able to quickly and easily find the NFDA-member funeral homes in their area using the Find a Funeral Home search tool on RememberingaLife.com.