Back in 2015, research by business advisory firm Deloitte found “Mass personalization is set to become a reality, with 36 percent of consumers saying they are interested in personalized products or services.” Bogati Urn Company has launched an exclusive urn collection to better provide this growing personalization culture with similarly extensive options for after death.
“In daily life, personalization options range from baby products to house wares. We don’t think this level of personalized detail should cease once someone passes,” said Andrea Bogard LeBlanc, owner of Bogati Urn Company. “In fact, the more personalization the better when it comes to creating a final memory for a loved one. That’s why we created the Bogati Exclusive Urn Collection.”
The initial lines in the exclusive collection are focused on the spiritual and pet markets. With input from both families and funeral and cremation service customers, Bogati’s marketing team has handpicked images for both themes. The spiritual line features subtle scenes that are universally recognized, including Mary and Baby Jesus, Older Jesus, Our Lady of Guadalupe. For youth urns, images such as angels and Jesus with children are featured. For the pet line, the team has chosen some of the most popular breeds to represent the needs of the pet market.
“One of the benefits of customization is we can create products on demand, so each line can expand as the markets dictate,” said Scott Speicher, Marketing Director.
Both wooden and metal urns are available for the current themes. For now, the metal urns are available in adult sizes with a capacity of up to 200 cubic inches while the wooden urns come in both adult and youth sizes with capacities from 45 cubic inches to 200 cubic inches.
“When we looked at the overall selection of urns available today, we felt these specific niches were really underserved when it comes to choice and selection. That’s why we started with them,” said Bogard LeBlanc. “Our evaluation has proven to be accurate. Initial sales numbers show them to have been very well received, especially in Hispanic markets both inside and outside the United States.”
Future Bogati Exclusive Urn Collection themes will to include sports, military, and nature themed urns.
To see the current collection, please visit www.BogatiUrns.com home page and follow the link.