Funeral homes that earn a National Funeral Directors Association (NFDA) Pursuit of Excellence Award are among an elite group of funeral service providers. The Award is presented annually to firms that have demonstrated a commitment to raising the bar on funeral service excellence by adhering to strict ethical and professional standards and providing outstanding service to families and communities.
Pursuit of Excellence Award
The program's principal recognition, the Pursuit of Excellence Award, is awarded to NFDA-member funeral homes that meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.
Click here to view this year's Pursuit of Excellence Award recipients.
Innovative Ideas
Funeral homes that earn the Pursuit of Excellence Award strive to develop programs and services that meet the unique needs of families and the communities they serve. Click here to be inspired by the great ideas shared by award recipients.
Best of the Best Award
As part of the entry process, all program participants are required to submit an essay describing the development and execution of a program or service that had a positive impact on those served. Each year, three Pursuit of Excellence Award recipients will also be recognized with a Best of the Best Award for the development and execution of an exceptional program or service that had a positive impact on families or communities.
Click here to view Best of the Best recipients and their innovative essays.
Hall of Excellence
Created to recognize long-term participation in the Pursuit of Excellence program and a consistent display of service excellence, NFDA-member funeral homes will be inducted into the Hall of Excellence upon receiving their 10th Pursuit of Excellence Award.
Click here to view Hall of Excellence inductees.