Features

• You Can Make a Difference
  Information you need if you would like to improve the profession at a national level as a member of the NFDA Executive Board by T. Scott Gilligan
• For the Life of Your Business
  Unless funeral homes adopt a more consumer-oriented business approach, other providers will increasingly encroach on the funeral service marketplace by Laura Porfilio Glawe & Renee Gryzkewicz
• How to Promote Yourself and Your Business
  There are numerous ways in which you and your business can benefit from favorable publicity within your community by Michael W. Michelsen Jr.
• Not So Fast!
  Nine things about funeral service that the country could learn form September 11, 2001 by Harold Ivan Smith
• Our Nation Remembers
  Community reflections of the anniversary of September 11, 2001 by Fay Spano
• Joining Heroes
  A funeral director recounts his experience as a volunteer in New York as part of NFDA’s 9-11 relief effort by David Sitbon
• Advertising vs. Public Relations by Daniel M. Isard