October 2000
Features
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Get Out of Deathcare
Ten ways to market your firm that you never thought of by Donald L. Potter -
Competing Against Cost Advertising
It is far easier to become a quality leader than it is to operate a discount business profitably by Glenn H. Gould -
Ten Steps to Creating a Memorable Eulogy
The eulogy has become a unique, important memorial and a healing instrument for the bereaved by Dave Knese -
It's Called Funeral Service
Does an appropriate funeral or the amount of caring depend on the money spent? by R. Raymond Rossell - How to Write a News Release by Kelly Smith
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The STAR Class
A program for children validates their feelings and encourages them to share their thoughts, fears and observations about the loss of a loved one by Karen E. Nilsen -
Funeral Home Evaluations
Even if retirement is just a distant thought, it might be wise to determine the value of your firm right now by Dale E. Espich -
The Greater Love
The heartfelt tribute of a mortuary science student to America¹s veterans by Seth C. Hamre
Departments
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Grief Relief
Going it Alone by Victor M. Parachin