July 1998
Features
- Four Key Principles of Funeral Service Marketing by Bill Forsberg
- Your Advertising Budget: How to Pinch Pennies Without Compromising Integrity by Renee Gryzkewicz
- Promote Your Assets, Overcome Your Liabilities by Glenn H. Gould
- Directory Assistance: How your Yellow Pages ads can attract more business by Ken Whittaker
- http://www.is-anyone-out-there?.com by David Kneib
- Marketing via Aftercare and Community Relations Programs by Sherry L. Williams
- Mailing List Management Avoiding the direct-mail blues by Sue Simon
- Marketing to Your Internal Client Sowing Character, Reaping Heart by Harper J. Simpson
Departments
- President's Perspective
- Editor's Desk
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Customer Care
Creating Meaningful Funeral Ceremonies Part II: The Funeral Director's Role by Alan D. Wolfelt, Ph.D. -
Grief Relief
The Mourning After: Ten Healing Steps for Grieving Men by Victor M. Parachin -
Women in Funeral Service
Networking is the Key by Connie Smith - Newsline
- NFDA Reports by Executive Director
- 1997 Annual Report
- Convention Workshops
- Member News
- Supplier News
- School News
- In Remembrance
- Calendar
- Classified Ads
- Advertising Index