13625 Bishop's Drive
Brookfield, WI 53005
262-789-1880
nfda@nfda.org
www.nfda.org
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In this issue... |
August 30, 2005 |
| Tradeshow Fast Fact | ||
| Never Worry About Losing Attendees’ Business Cards Again | ||
| For Questions About Ordering From Your Service Kit | ||
| NFDA Convention & Rosh Hashanah | ||
| Chicago Labor Union Rules Have Improved | ||
| Why Frequent Advertising is a Must | ||
| Why NFDA is Where Your Marketing Dollars Pay Off | ||
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By generating high-quality leads that need fewer sales calls to
close, trade show marketing results in greater profits per sale. Never Worry About Losing Attendees’ Business Cards Again Find out when your leads plan to buy. This year, barcodes on attendees' badges now contain info on when they plan to make their next purchase. Also, new this year, exhibitor badges will also have scan-able bar codes with contact information. Make the investment in electronic lead retrieval and NEVER miss following up on your potential buyers again. Click here to download the order form (12th bullet point): http://www.nfda.org/page.php?pID=729 For Questions About Ordering From Your Service Kit NFDA Exhibitors may call either one of the following people (early order deadline is September 16th): Victoria Amato -Or- Thomas Smith Information on Ordering Food for Your Booth Levy Restaurants takes pleasure in welcoming you to McCormick Place for NFDA 2005, October 3-5, 2005. To assist you in planning your events, the Exhibit Catering Menu and Specialty Items are available by clicking this link (7th and 8th bullet point): http://www.nfda.org/page.php?pID=729 All catering orders should be FAXED to 312-791-7280 by September 28th. Please note that, should you be interested in ordering Specialty Items, they should be ordered by September 19th. Your final guarantee must be provided no later than 3 business days prior to your event. Levy Restaurants looks forward to serving you in October; please feel free to contact them at 312-791-7252 with any questions you may have regarding catering at McCormick Place. Levy Restaurants, McCormick Place Food Service Partners, has exclusive food and beverage distribution rights within McCormick Place Convention Center. Any food or beverage brought into McCormick Place without prior authorization may be confiscated and will be subject to 100% of all applicable corkage/user fees. If you are not handling the catering aspects of this show for your company, please pass the information along to those who are. NFDA Convention & Rosh Hashanah If you plan to attend the 2005 NFDA Convention & Expo in Chicago this October, you might have realized that Rosh Hashanah, the Jewish New Year, begins the evening of Monday, October 3 – the “official” start of NFDA's premier event. While NFDA makes every attempt to prevent such conflicts with this sacred holiday, the realities behind planning an event of this magnitude – which literally began nearly a decade before the fact – sometime, make it unavoidable. We apologize for any inconvenience this may have caused. As the convention approaches, NFDA will provide a listing of nearby places of worship for most faiths, including a synagogue in Chicago's downtown Loop, for convention attendees wishing to attend services while away from home. Chicago Labor Union Rules Have Improved Since NFDA last visited Chicago in 1992, the city has worked to make the rules less restrictive for booths 300 sq. ft. or smaller. Previously, all exhibitors had to use Union Labor during move-in and set-up. However, realizing the lucrative financial impact that convention business has on the city, exhibitors with booths 300 sq. ft. or less may now hand-carry their items to their booth. During set-up, union labor is required for the use of any and all mechanical tools. Why Frequent Advertising is a Must The market is constantly changing and new buying influences are unaware of your company, product, or service. According to a Penton Media Report, nearly 25% of buyers experience a job change every year. This includes switching employers, switching positions within the organization, receiving a promotion or transfer, retiring, or experiencing a merger or downsizing situation. Frequent advertising is critical to ensure that the right buying influences are continually receiving information on the company's products or services available. Based on the recent survey of NFDA members, when asked which funeral service publications they read regularly, 96% of them read The Director magazine on a regular basis, followed by state association publications (63.7%). How this Pays Off for Exhibitors The same people who read The Director
also attend the NFDA Convention & Expo. And they are seeing
your pre-convention advertising! |
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