August 23, 2018, 01:00 PM - 02:00 PM
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FREE! NFDA Webinar
All webinar times are U.S. Central Time.
Generating Positive Online Reviews, Responding to the Negative
Online reviews have a powerful influence on your firm’s reputation and can have an immediate impact on generating business leads and attracting new calls. Through this engaging discussion, you’ll learn how platforms such as Yelp, Google, and Facebook handle reviews so you can effectively solicit more positive feedback and mitigate damage from negative posts. Gain expert – yet practical! – tips for using analytics, raising your search rankings, advertising on review platforms and ultimately gaining market share.
Understand what happens when people search Google for your funeral home and how online reviews impact this first impression.
Properly solicit positive reviews from families, deal with negative reviews and easily monitor your online reputation.
Identify the differences between review sites, know which ones to prioritize and why some five-star reviews get filtered out.
About the Presenters
Welton Hong, founder of Ring Ring Marketing, has helped some of the country’s top funeral homes boost their call counts through online marketing. He is the author of Making Your Phone Ring with Internet Marketing for Funeral Homes, a contributor of informational articles for industry publications, and a speaker at deathcare industry events. Along with his thorough knowledge of marketing and the funeral profession, Welton has expansive tech experience as a former senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.