February 08, 2018, 01:00 PM - 02:00 PM
NFDA Webinar
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All webinar times are U.S. Central Time.
1 CE hour
What’s your family’s DNA story?
As a funeral service professional, you know the market is rapidly changing its attitude toward funerals. Families expect more from you than just products and services. Families demand personalization and innovative funeral homes that will fulfill the need.
DNA preservation and testing offers a unique opportunity for you to deliver. For the first time, both current and future generations have access to profound medical/ancestral knowledge. Genetic family trees allow families to predict hereditary disease and gain access to unprecedented ‘precision’ medicine. Through DNA preservation and testing services, funeral homes will have the ability to provide personal, unique, and potentially life-saving medical services.
Learn how to:
- Describe how funeral homes can preserve and memorialize DNA.
- Identify the benefits of DNA sequencing, including genetic predisposition and ancestry.
- Offer families the unique gift of discovering their family’s DNA story.
About the Presenters
Ryan Lehto, CEO of CG Labs, is currently finishing his PhD program in Biotechnology, harnessing new ways to store DNA at Lakehead University. He holds a MS degree in Biochemistry, an honors degree in Biology, certifications in ancient DNA, environmental consulting and forensics. He has worked in forensics, microbiology, environmental consulting, and teaching. He has pioneered research into DNA degradation and preservation making the long-term storage of DNA the focus of his academic career.
Beth Kelln is the Vice President of Strategic Partnerships of our North American division. She plays a key leadership role in the development and growth of proprietary DNA preservation solutions for their families. Beth’s responsibilities include the development and execution of the Company’s North American strategic direction, and leading the organization to achieve both its short-term and long-term business results.
Registration Fees
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NFDA Member 1st Registrant (includes CE)
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$119
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Additional Member Registrant (requiring CE)
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$60
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Nonmember 1st Registrant (includes CE)
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$179
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Additional NM Registrant (requiring CE)
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$110
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U.S. Dollars on U.S. Bank