December 2004
Features
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Website 101
Part 2: Which Website best suits the needs of your firm? by Kelly A. Baltzell -
Reality Check
Today’s financially focused preneed sends the wrong message to consumers by Kenneth J. Popillo -
Leading the Way to Success
Success in the funeral service industry, as in every other business, comes down to a choice: to lead or merely manage by Ann Bastianelli -
Beyond the Firm: The Entertainer
NFDA members lead very interesting lives outside of their funeral firms. Here is one such story... by Benjamin Lund -
Nashville Convention Review
Complete coverage of NFDA’s 2004 Convention & Expo





