The Best Presentation

Are your preneed arrangements as effective as they could be?

Are you satisfied with your preneed presentations? More importantly, are the families you serve satisfied? During your presentation, they should feel comfortable in asking questions and sharing their preferences, and they should leave your presentation feeling knowledgeable about all of the available options and confident with their decisions. The Best Presentation—Are your preneed arrangements as effective as they could be? describes the elements of an effective preneed presentation and provides tips on making your presentations user friendly. The article was written by Gregg Williamson, CCE, executive vice president of Palm Mortuary, Inc., Las Vegas, NV. He is a regulator contributor to NFDA and has written many articles directed to help funeral directors better serve families.

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