May 1998
The Director - Features
The Energy of Preneed: It's Here to Stay, So Make it Pay
As a result of a changing clientele, funeral service has been experiencing rapid change. Families, who are better educated and more sophisticated in their choices, are discovering the benefits of preplanning. To stay in the game, it is vital that funeral directors keep up with the times.
Learn how preneed can add value to your business in the article The Energy of Preneed: It's Here to Stay, So Make it Pay, written by Louis L. Lawson, CPC, senior vice president with Fortis Family in Atlanta. Lawson is responsible for working with preneed marketing organizations to implement effective, proactive preneed programs for thousands of funeral firms across the country.
