Smart Risk Taking = Positive Results

Change doesn't come without risk. But sometimes change is necessary if you want your business to survive. But how do you know if the changes you are making are smart risks? Smart Risk Taking = Positive Results discusses how being a risk-taker can work out to your advantage. It explains how advertising, adding levels of service and focusing your business on preneed can help your funeral home succeed in the future. The article was written by Thomas J. Barnard, CPA, the vice president with Fortis Family (formerly United Family Life Insurance Co. and Pierce National Life), Atlanta, GA. Fortis Family is part of the Fortis group, a global financial services company. Barnard is responsible for development and marketing programs for active preneed funeral homes.

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