Guiding by Its Lights

Discover how one funeral home celebrates the holidays.

Gary G. Schneider, owner and operator of Rudy-Rowland Funeral Home and Rudy-Rowland Image Consultants, Henderson, KY, celebrates the holiday season by sharing his Christmas enthusiasm with his community. Changing his funeral home into a spectacular holiday wonderland, his firm attracts more than 1,200 people to visit and tour the funeral home and sparks media attention. In the article, Guiding by Its Lights, Schneider explains how his funeral home celebrates the holidays has created a positive image of his business and the funeral service profession. Realizing the need for originality, innovative ideas and unusually bold strategies, Schneider demonstrates how creative thinking can lead you down the road of marketing success.

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