November 1997
The Director - Features
Educating the Families You Serve With a Service Room
Many baby boomers are planning funeral arrangements for the first time. Baby boomers are very different consumers compared to their parents. In Educating the Families You Serve With a Service Room, Alan Wolfelt defines today s new consumers and explains how a service room can help explain to the families you serve the available options in planning a funeral ceremony.
As customers change, innovative ways of meeting their needs become necessary. Through visual support, service rooms educate the contemporary customer. The article includes a sidebar describing examples of service room displays.
Wolfelt, a well-known grief educator, is director of the Center for Loss and Life Transition, Fort Collins, CO, is a noted author, teacher and thanatologist.
