November 2002
The Director - Features
For the Life of Your Business
Part II: NFDA unveils new direction to help you.
During the excitement of NFDA’s Annual Convention & Expo in San Antonio, Texas, in October 2002, the association unveiled its new focus and direction for the future. Enthused and re-energized, the refocused NFDA is more committed than ever before to providing its members with the most pertinent skills and the most vital funeral service programs and opportunities available.
In
For the Life of Your Business, written by Laura Porfilio Glawe, the new world of funeral service is introduced in a way to get funeral directors to understand that change is coming, whether they like it or not and the success of their businesses depends on how they adapt to the oncoming change. The article covers NFDA’s market research, consumer insights, funeral director insights and other research findings. Also introduced is NFDA’s new direction that will focus on the critical issues affecting your business and provide you with tools and suggestions on how you can best deal with these challenges; lead funeral service as the resource for information on emerging funeral service trends and issues; offer cutting-edge professional development programs; supply more business-building products and services; enhance your credibility; and advocate more strongly to “tell your story” to Congress, regulators, the media and consumers.
Glawe is the director of NFDA’s communications department.
