October 2002
The Director - Features
Advertising vs. Public Relations
Whether using golf balls bearing logos, hand-held fans or newspaper ads, every funeral home advertises, but not every funeral home gets their message across. In Advertising vs. Public Relations, written by Daniel M. Isard, the best way for funeral homes to get their message across is explored. From advertising to stewardship to Websites to public relations, Isard tries to get to the bottom of what is the best form of communication for your business.
Isard is the founder of The Foresight Companies.
