March 2002
The Director - Features
The Five Key Principles of Online Marketing for Funeral Service
Asking "What does it cost to build a Website?" is a lot like asking "How much is a car?" The maddening answer is that it depends not just on what you put into it, but also on what you want to get out of it.
In The Five Key Principles of Online Marketing for Funeral Service, Kathleen Jenkins explains how the application of content, visibility, communication, context and professionalism can help you build a cost-effective Website that realizes a genuine return on your investment. The article also includes sidebars on measuring your content, funeral homes locator guides, and common myths about Websites.
Kathleen Jenkins is the director of e-business for Aurora Casket Company and develops and maintains Aurora's technology initiatives, including Aurora's Family Advisor planning system. For more information, visit
www.auroracasket.com.
