March 2002
The Director - Features
The R3 Factor
Are you really, really, really committed to preneed?
In The R3 Factor (explained to be really, really, really), Daniel Isard explains how preneed is getting to be like the weather—everyone is talking about it, but only a few are doing something about it.
The article was written by Daniel M. Isard, founder of The Foresight Companies. Foresight Analysts, Inc., is a financial and business management company; FAIR Market Value, Inc., is a business appraisal and expert witness firm; Foresight M&A, Inc., is a merger and acquisition company; and Foresight Communications, Inc., is the publisher of Preneed Perspective news magazine and runs various seminars.
