September 2000
The Director - Features
Overturning Conventional Thinking
Gain the winning edge through creativity and innovation
What makes a new idea grow? Doug Hall, a professional inventor, specializes in answering this question. An expert at developing and testing ideas for new products, he consults with an impressive list of companies that are looking for inventive and marketable product ideas. He recently conducted a workshop for Fortis Family and funeral service professionals.
Because of the rapidly changing nature of funeral service, the profession demands more creativity than ever before. Hall's methods can guide funeral service professionals toward their own future. The article Overturning Conventional Thinking explains Hall's theory on creative thinking. It offers pointers on stimulating new ways of thinking and explains how using courage can help create and champion new ideas.
The article was written by Mike Wiley, national sales manager for Fortis Family in Atlanta, GA, a part of Fortis, Inc., which is a global financial-services company. Fortis Family is a leading preneed provider and hosted nearly 400 funeral service professionals for Doug Hall's workshop.
