Articles
July 1998
The Director - Features
Marketing via Aftercare and Community Relations Programs
For years, funeral homes have used their longevity and location as the focus of their advertising and promotions. With so much more to offer, this marketing strategy makes little sense. A funeral home is a source of information, compassion, support and hope. It is a place for gathering and connecting to remember and honor a relationship. It is also a perfect place for aftercare and community relations programs.
Marketing via Aftercare and Community Relations Programs offers several ideas for creating support programs that will help members of your community and give your firm a positive image.
The article was written by Sherry L. Williams, R.N., a nationally certified bereavement facilitator and president and cofounder of Accord Aftercare Services, Louisville, KY. Accord specializes in grief recovery and bereavement, providing support materials to funeral homes, public and private organizations, support groups, counselors and individuals and serves more than 50,000 bereaved families annually.
