Articles
December 2008
The Director - Features
The Touchpoint Test
Our expectations alter what we experience, so businesses must work carefully to create a positive expectation for consumers. A look at how various touchpoints, including your Website, location, signage, building appearance and staff demeanor, affect whether people will choose your funeral home.
Scott DeMenter is owner and founder of Six Feet Above, publisher of a free, biweekly newsletter delivering marketing advice that helps funeral home owners grow their bottom line.