Advertise your products or services nationwide in the monthly publication that gives you the largest circulation of any other funeral service magazine — NFDA’s official publication, The Director.

Read by more active funeral directors than any other, The Director reaches nearly 13,500 members and funeral service professionals that have come to expect articles and advertising that target their interests and needs. Surround your ad with informative and educational articles that are referred to again and again. The editorial calendar will assist you in your advertising schedule.

• 2008 Media Kit - PDF
• The Director Editorial Calendar - PDF
• The Director Rates - PDF
• Advertising Insertion Order - PDF
• Electronic Ad Customer Check List - PDF
• Other Advertising Opportunities

Display Advertising
Classified Advertising

The Director – Display Advertising

• The Director Rates
• Space Closing Deadline
• Material Deadline
• Material Requirements
• Contracts & General Conditions
• Commissions
• Terms
• Frequency Rate/Short Rates
• Cancellations
• Classified Advertising
• Advertising Contacts

2008 The Director Ad Rates

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Space Closing Deadline

5th of the second month preceding month of publication. No cancellations or alterations of space will be accepted after the space closing deadline.

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Material Deadline

15th of the second month preceding month of publication. Ad materials must be received by material deadline or the publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.

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Material Requirements

The Director magazine is printed Web offset and finished perfect bound.

Trim size: 8-1/4" x 10-7/8" Bleed size: 8-1/2" x 11-1/8"

Two-page spread: Trim size: 16-1/2" x 10-7/8" Bleed size: 16-3/4" x 11-1/8"

For full-page and two-page spreads: Allow 1/8" bleed on the head, foot and face. Keep all copy and live matter a minimum of 1/4" away from the gutter and the final trim.

Fractional (i.e. non-full page) ads should include a frame/border surrounding the ad at the correct specified ad dimensions.

Digital files must be accompanied with all printer and screen fonts and any attached graphic files. All files and supporting graphics must be in CMYK. Also include information about the software, version and platform used. Macintosh platform preferred.

Delivery via CD preferred. Please include a hard copy proof at 100% for all ads, and a high-end digital proof for all 2-, 3- or 4-color advertisements.

Mac Photoshop PDF, TIFF or EPS files must be 300 dpi, minimum.

Mac Illustrator EPS files: Convert all fonts to outlines. (Include all printer and screen fonts if you do not create outlines for type.)

Adobe InDesign documents: Include all printer and screen fonts. Send all graphic images as a Photoshop or Illustrator file (see instructions above).

Word Perfect, Microsoft Word documents and ads created in programs other than those specified will not be accepted.

Materials not submitted according to publisher specifications or dimensions will be altered to fit the publisher's requirements at advertiser's expense. Additional preparation work and production charges are non-commissionable and will be billed back to the advertiser at a minimum charge of $50.

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Contracts and General Conditions

Contracts and/or insertion orders must be signed and returned to NFDA Services Inc. by the space closing deadline.

Publisher reserves the right to refuse any advertisement for any reason at any time without liability, even though previously acknowledged and accepted.

Publisher reserves the right to place the word "advertisement" on copy that is, in the publisher's opinion, advertising.

Publisher's liability for any error will not exceed the charge for the advertisement in question.

Ad materials will only be kept on file for a 12-month period. Any ad materials not run within a 12-month period will be destroyed if specific ad is not requested in writing to be returned to the advertiser or agency.

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Commissions

Recognized agencies receive the standard 15-percent commission. Additional preparation work and production charges are not commissionable.

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Terms

A prepayment is required of all first-time display advertisers for the first two insertions and is to be included with the contract and/or insertion order by the space-closing deadline. Subsequent insertions will be invoiced with an approved credit application.

All invoices are payable within 30 days of their issue. A cash discount of 2 percent is available on all invoices paid within 10 days. A finance charge of 1.5 percent per month will be charged on balances over 30 days. Past due accounts over 30 days are subject to the loss of frequency rate and will be adjusted to the single issue cost; agencies are subject to loss of commission. Both the agency and advertiser are jointly liable for all charges.

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Frequency Rate/Short Rates

Frequency rates are based on a minimum of one advertisement per issue, run within a 12-month period from starting issue date. Advertising ordered at a frequency discount rate and not earned will be billed at the correct frequency earned rate.

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Cancellations

Cancellations must be received on or before the space closing deadline. No cancellations or alterations of space will be accepted after the space closing date. The publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.

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The Director – Classified Advertising

Display Classified

A boxed display classified ad is $75 per inch, per month. There is a minimum $25-one time setup fee for company logos, photographs and artwork. Agency discounts are not allowed on classified advertising.

Text-only Classified

Rates for text-only classifieds are 40 words for $40; 40 cents per word over 40. Headings are $5 per line with a two-line maximum. Confidential box numbers are available for $5 per month. Frequency discounts of 10, 20 and 40 percent for 3, 6 and 12 consecutive insertions.

Payment Terms

All classified advertising must be prepaid. NFDA will accept a check or MasterCard, VISA, American Express and Discover cards for payment. Agency discounts are not allowed on classified advertising.

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The Director Advertising Contacts

Kellie Schilling, Director of Business Development
Direct Line: 262-814-1546
Email: kschilling@nfda.org

Deborah Andres, Director of International Relations
Direct Line: 262-814-1554
Email: dandres@nfda.org

Julie Stanhope, Account Executive – Sales (Advertising/Exhibits/Sponsorships)
Direct Line: 262-814-1561
Email: jstanhope@nfda.org

Andrew Werner, Account Executive – Sales (Advertising/Exhibits/Sponsorships)
Direct Line: 262-814-1550
Email:  awerner@nfda.org

Pat Dreckmann, Administrative Assistant
Direct Line: 262-814-1559
Email:  pdreckmann@nfda.org

NFDA
Phone: 800-228-6332
Fax: 262-789-6977

Mail: The Director
13625 Bishop's Drive
Brookfield, WI 53005-6607

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