Having served as Policy Board Member, At-Large Representative, Secretary, and currently Treasurer of NFDA , it is an honor to be a part of this caring profession and to serve and support members of the National Funeral Directors Association. The way in which society honors their dead has changed dramatically in the 50 years I have been in this profession. Yes, cultural norms have changed, but the main role of funeral directors and funeral professionals has not. Our main role is to support our community members during the worst times of their life, when they have lost a beloved family member, friend, or loved one. We guide families through ceremonies that honor their loved ones while also helping them through their grief journey. NFDA must continue to be the leader in educating funeral professionals on how to continuously serve our communities better. We must stay in front of issues and educate members on matters such as how to best respond to the increase in cremation rates around the county and the world, green burial trends, alkaline hydrolysis, and other trends that we can’t even imagine at this time. Due to technology, our world feels like it is becoming smaller, we must embrace our international members and learn from their customs and traditions and exchange knowledge which will benefit our profession and our communities. We must also embrace social media as a way in which to educate our communities about issues such as grief and the importance of memorializing the dead. Television, movies, the media in general, still portray funeral directors as uncaring, scary people, who no one wants to come into contact with. To remain relevant to a society that thinks they want a party rather than a funeral, we must continue to remain nimble and evolve and change to meet these views of society. We are more than event planners; we offer our communities so much more than that. Our history, our traditions, our experience in helping families through their grief, is something we offer. This is an exciting time in our profession, I want to continue to serve the members of NFDA as your President-Elect. I want to be a part of the positive future for funeral service in creating and educating on the value of the care we provide.