Every day, funeral homes across the country and around the world develop innovative ways to support grieving families and serve their communities.
Whether it’s a unique memorial event, an impactful community outreach program or a fresh approach to helping families navigate loss, these ideas make a difference - and they deserve to be recognized.
That’s what the NFDA Pursuit of Excellence Award is all about. This prestigious recognition honors funeral homes that go above and beyond in service, innovation and dedication to grieving families and their community.
By applying, you have the opportunity to:
- Demonstrate your expertise and earn the confidence of families in your community.
Showcase your funeral home’s commitment to excellence.- Gain national recognition for your creative ideas.
- Inspire other funeral professionals with your innovative programs.
Do you have a brilliant idea that has helped families or strengthened your community? Share your story and apply for the 2026 Pursuit of Excellence Award today!