http://www.nfda.org RSS feeds for National Funeral Directors Association (NFDA) 60 https://www.nfda.org/news/media-center/nfda-news-releases/id/10044/jennifer-schlosser-honored-with-2026-nfda-inspiration-award-for-leadership-service-and-community-impact#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=10044 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10044&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/10044/jennifer-schlosser-honored-with-2026-nfda-inspiration-award-for-leadership-service-and-community-impact Download this news release as a PDF.  For Immediate Release: April 1, 2026 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is proud to announce that Jennifer M. Schlosser, co-owner of Schlosser Funeral Home and Cremation Services in Wapakoneta, Ohio, has been selected as the recipient of the 2026 NFDA Inspiration Award. Sponsored by National Guardian Life Insurance Company (NGL), this prestigious award honors an exceptional woman who has made significant contributions to the funeral service profession and her community. Schlosser will be presented with the award during the NFDA Professional Women’s Conference, taking place May 6 through 9 in St. Pete Beach, Florida. “Jennifer’s story is one that so many in funeral service will recognize and admire,” said NFDA CEO Christine Pepper, MBA, CAE. “She is building a business, raising a family and showing up for her community in ways that are both visible and deeply personal. Whether she’s mentoring the next generation, creating meaningful moments for families or simply being present when it matters most, Jennifer leads with heart. That’s what makes her truly deserving of this recognition.” A licensed funeral director, embalmer and preneed insurance agent, Schlosser has built a career defined by leadership, service and a deep commitment to families. Alongside her husband, she co-owns and operates a family-run funeral home while raising three children, balancing the demands of business ownership with a passion for meaningful, personalized care. Through her work, Schlosser has strengthened connections between her funeral home and the community it serves. She organizes outreach programs such as “Coffee and Conversation” and “Lunch and Learn” events to help families better understand preplanning and the value of a meaningful funeral service, and she creates deeply personal experiences for families, including support for families that have experienced the death of an infant, and an annual Candle Lighting Ceremony with custom memorial candles. Her commitment to service extends well beyond the funeral home. Schlosser is actively involved in her church and local school community, volunteers with the American Red Cross, and supports a wide range of community initiatives, from sponsoring youth activities and local events to creating opportunities for families to engage with the funeral home outside of times of loss. Her approach reflects a belief that funeral service is not just a profession, but an integral part of the community it serves. Schlosser’s impact extends across the profession. She serves as Northwest Regional Director for the Ohio Funeral Directors Association, where she actively supports members, contributes to board initiatives and helps lead efforts focused on recruitment and retention. She has played a key role in developing resources to support funeral homes and regularly speaks with students and young professionals to encourage careers in funeral service. Committed to continuous growth, Schlosser was selected as Ohio’s representative in the inaugural Tri-State Leadership Academy, further strengthening her leadership, communication and strategic thinking skills. Her colleagues consistently point to both her professional excellence and personal character. One supporter shared that Schlosser “leads with integrity, mentors with generosity, and serves with compassion and drive,” while another noted that she “represents the very heart of what funeral service is meant to be,” bringing sincerity, purpose and a steady presence to every family she serves. “Jennifer’s impact is felt not just in the services she provides to grieving families, but in the relationships she builds and the community she helps strengthen,” said Judy Olson, Vice President, Sales and Business Development, NGL. “From the personal touches she brings to every family she serves to the way she supports and uplifts others in the profession, she represents the kind of leadership and compassion this award was created to honor. We are proud to recognize her as this year’s Inspiration Award recipient.” About the Inspiration Award The NFDA Inspiration Award was established to recognize women who take the initiative to mentor, lead and inspire their colleagues. Honorees are distinguished by their commitment to professional excellence and their significant contributions to funeral service at the local, state, national or international level. The 2026 winner was selected by a distinguished panel of judges: Kathleen Berry, Consultant, Cleveland, Ohio David E. Bryant, Bryant Funeral Homes & Crematory, Berlin, New Hampshire Christopher Costello, Mothe Funeral Homes Inc., New Orleans, Louisiana Melissa Cyfers, West Virginia Funeral Directors and Crematory Operators Association, Charleston, West Virginia Madison Dowers-Harlin, Trigard, Danville, Illinois Deirdra Flavin, National Alliance for Children's Grief, Lubbock, Texas Katey Houston, Funeral Director, Auburn, Washington Tawanna M. Johnson, Fayetteville Technical Community College, Jacksonville, North Carolina Steven Lazarczyk, Lazarczyk Family Funeral Homes, Lake Geneva, Wisconsin Leili McMurrough, Worsham College of Mortuary Science, Libertyville, Illinois      NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org Jessica Wed, 01 Apr 2026 16:00:00 GMT f1397696-738c-4295-afcd-943feb885714:10044 https://www.nfda.org/news/media-center/nfda-news-releases/id/10041/help-families-tell-their-stories-nfda-opens-registration-for-2026-celebrant-training#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=10041 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10041&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/10041/help-families-tell-their-stories-nfda-opens-registration-for-2026-celebrant-training Download this news release as a PDF.  For Immediate Release: March 25, 2026 Brookfield, Wis. – What families want from a funeral is changing, and how funeral directors guide them through those conversations must evolve, too. More than ever, families are looking for services that are personal, authentic and reflective of the life being honored. To help funeral professionals meet that moment with confidence and creativity, the National Funeral Directors Association (NFDA), in partnership with InSight Institute, has opened registration for its 2026 Certified Celebrant Training. The three-day, hands-on program will take place June 24 through 26 at NFDA headquarters in Brookfield, Wisconsin. Certified celebrants play a unique and increasingly essential role in today’s funeral experience. They help families move beyond templates and traditions they may not fully connect with, guiding them instead toward services that feel meaningful, inclusive and true to the individual being remembered. A Skillset Built for Today’s Families Led by InSight Institute’s Glenda Stansbury, MA, CFSP, the training blends instruction, practice and real-world application to help participants strengthen both their communication and creative planning skills. Participants will learn to: Facilitate more open, effective conversations with families Translate stories, values and memories into meaningful ceremonies Integrate music, readings and personal elements with intention Deliver services with confidence, presence and authenticity Position celebrant services as a valuable offering within their communities Whether working with families who prefer a traditional service with personal touches or those seeking something entirely different, celebrants are uniquely equipped to meet people where they are. Registration is now open. Visit NFDA.org/Events to learn more and reserve your place. Expanding Access Through Scholarships The Funeral Service Foundation continues to support professionals who are committed to serving families in deeper, more personalized ways. Recognizing that meaningful memorialization often involves a broader circle of care, scholarships are open not only to funeral directors but also to hospice and healthcare professionals, clergy, chaplains, educators, counselors, social workers and others who collaborate with funeral homes. Applicants must be verifiably affiliated with at least one funeral home and interested in becoming a Certified Celebrant. Ten scholarships are available for the June 24 through 26 training. Each scholarship is valued at up to $2,000 and includes registration, two nights of hotel accommodations and up to $500 in travel reimbursement. The application period runs through April 16. Candidates are required to submit responses to six short-answer questions, a brief video (no more than two minutes) and a letter of recommendation. To apply, visit FuneralServiceFoundation.org/Scholarship-Opportunities. NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org Jessica Wed, 25 Mar 2026 15:14:00 GMT f1397696-738c-4295-afcd-943feb885714:10041 https://www.nfda.org/news/media-center/nfda-news-releases/id/10005/build-your-leadership-skills-and-network-apply-for-nfdas-202627-emerging-leaders-program#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=10005 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10005&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/10005/build-your-leadership-skills-and-network-apply-for-nfdas-202627-emerging-leaders-program Click here to download this news release as a PDF.  For Immediate Release: March 10, 2026 Brookfield, Wis. — The National Funeral Directors Association (NFDA) is accepting applications through April 30 for the 2026–27 National Emerging Leaders Program, a year-long leadership development experience designed to prepare the next generation of funeral service leaders. Each year, a select group of 20 emerging professionals is chosen to take part in this collaborative learning experience that combines in-person training, virtual education sessions and mentorship opportunities. Created to support talented early-career professionals, the National Emerging Leaders Program equips participants with the leadership skills, professional connections and strategic insights needed to thrive in today’s evolving funeral service landscape. The 2026–27 program will begin with a kick-off retreat at NFDA headquarters in Brookfield, Wisconsin, June 21–23, 2026, and conclude with graduation during the 2027 NFDA Leadership Conference. Throughout the year, participants will take part in approximately seven virtual learning sessions featuring both funeral service experts and leadership professionals from outside the industry. Program topics include: mentorship and professional development; ethical leadership; employee relations; collaborative decision-making; strategic planning; servant leadership; communication skills; and small business ownership.  The program is open to early-career funeral professionals licensed in the United States or Canada, regardless of NFDA membership status. Applicants must be employed full-time at a funeral home and meet one of the following criteria: First-career funeral directors licensed at least three years, or Second-career funeral directors licensed at least one year. Since its launch, the program has helped develop dozens of emerging leaders who now serve as leaders in their funeral homes, communities and professional associations. Past participants consistently describe the experience as career-shaping. “The National Emerging Leaders Program presented by NFDA has been a transformative experience, both professionally and personally,” said N. Eddie Richardson of Miller, Moster, Robbins Funeral Home in Connersville, Indiana. “Through the program’s sessions and conferences, I gained invaluable knowledge and forged lasting relationships with fellow funeral professionals. I highly recommend this program to any young funeral director seeking to enhance their skills and expand their industry expertise.” Participation in the program requires a $1,500 investment, which includes retreat fees, registration for the 2027 NFDA Leadership Conference, continuing education hours, educational materials and networking opportunities. To help offset costs, participants will also receive up to $2,000 in travel reimbursement – up to $1,000 for the 2026 retreat and up to $1,000 for the 2027 Leadership Conference. Funeral professionals interested in advancing their leadership skills and expanding their professional network are encouraged to apply. Visit NFDA.org/EmergingLeaders to learn more and submit an application. Applications for the National Emerging Leaders Program will be accepted through April 30, 2026. Selected participants will be announced in May. NFDA extends its appreciation to the Funeral Service Foundation for its continued support of the National Emerging Leaders Program. NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org Jessica Tue, 10 Mar 2026 14:44:00 GMT f1397696-738c-4295-afcd-943feb885714:10005 https://www.nfda.org/news/media-center/nfda-news-releases/id/10003/nfda-members-to-elect-next-leaders-of-the-profession2026-board-candidates-announced#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=10003 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10003&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/10003/nfda-members-to-elect-next-leaders-of-the-profession2026-board-candidates-announced Download this news release as a PDF.  For Immediate Release: March 9, 2026 Brookfield, Wis. – The National Funeral Directors Association (NFDA) Leadership Development Committee has announced the slate of qualified candidates for open positions on the NFDA Board of Directors. Each year, NFDA members have the opportunity to help shape the future of funeral service by electing leaders who will guide the association’s priorities, strengthen advocacy efforts and support funeral professionals across the country. Participation in the election process is an important way for members to ensure their voices are represented in the leadership of the profession. NFDA encourages all eligible members to review candidate profiles, learn about their ideas and priorities, and take part in the voting process. Officer Candidates Qualified NFDA members will elect officers via an electronic ballot from June 11 through 24. Those elected will serve a one-year term beginning after the 2026 NFDA International Convention & Expo. The individual elected as president-elect will automatically assume the role of NFDA president following the 2027 Convention. The candidates for officer positions are: President-elect Steve Spann, CFSP, CCO, Spann Funeral Home, Dickson, Tennessee Treasurer Ellen Wynn McBrayer, CFSP, CPC, CCO, Jones-Wynn Funeral Homes & Crematory, Villa Rica, Georgia Secretary Carlton Maye Jr., MBA, CFSP, CCO, Serenity Funeral Home, Dublin, Georgia Ladd Pulliam, CFSP, Jones and Son Funeral Home, Richton, Mississippi At-Large Representative Candidates During the NFDA Leadership Conference, August 2 through 5 in Louisville, Kentucky, state association representatives will elect two at-large representatives to the Board of Directors. Each elected representative will serve a two-year term beginning after the 2026 NFDA International Convention & Expo. State association representatives are the designated voting representatives from each state who cast votes on behalf of their state for the at-large representatives serving on the NFDA Board of Directors. The candidates for at-large representative positions are: Christopher Holt, Anderson Stevenson Wilke Funeral Home & Crematory, Helena, Montana Steven L. Johnson, CFSP, CCSP, H.E. Turner & Co. Inc., Batavia, New York Maureen E. Krienen, Krienen-Griffith Funeral Home, Wilmington, Delaware Shelby Ogozaly, Perman Funeral Home, Pittsburgh, Pennsylvania Get to Know the Candidates NFDA members are encouraged to visit NFDA.org/Elections to learn more about each candidate, review their backgrounds and priorities, and prepare to cast their vote. To ensure all eligible members receive voting credentials and important election communications, NFDA must have accurate contact information for all licensed funeral directors at member firms, including: The name and unique email address of the primary contact (must be a licensed funeral director) The names and unique email addresses of all licensed funeral directors at the firm Members can verify or update their contact details by: Calling their NFDA Member Services Representative at 262-789-1880 Updating their profile at NFDA.org/My-Profile NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org Jessica Mon, 09 Mar 2026 16:13:00 GMT f1397696-738c-4295-afcd-943feb885714:10003 https://www.nfda.org/news/media-center/nfda-news-releases/id/10000/nfda-endorses-caci-to-provide-ethical-compassion-centered-accounts-receivable-support-for-funeral-homes#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=10000 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10000&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/10000/nfda-endorses-caci-to-provide-ethical-compassion-centered-accounts-receivable-support-for-funeral-homes Download this news release as a PDF.  For Immediate Release: March 9, 2026 Brookfield, Wis. –The National Funeral Directors Association (NFDA) has announced a new Endorsed Provider partnership with Consumer Adjustment Company Inc. (CACi), expanding the Association’s portfolio of vetted solutions designed to support funeral homes in both compassionate care and sustainable business operations. CACi brings more than five decades of experience in accounts receivable management – including extensive knowledge of funeral service – with a focus on balancing effective recovery practices with ethical standards, regulatory compliance and sensitivity to grieving families. Through NFDA’s Endorsed Provider Program, members gain access to products and services that have been carefully evaluated for quality, relevance and alignment with the unique needs of funeral service.  Managing outstanding accounts can be one of the most challenging aspects of funeral service operations. Funeral professionals are often tasked with navigating financial conversations long after services have concluded, while remaining mindful of families’ emotional vulnerability. CACi’s supports funeral homes in collecting unpaid accounts by emphasizing respectful communication, clear documentation and reputation-conscious practices. Exclusive benefits available to NFDA members through this endorsement include: Preferred pricing and rates negotiated exclusively for NFDA members. Educational programming developed in collaboration with NFDA, including webinars and training focused on best practices in accounts receivable management, compliance and empathetic consumer communication. Complimentary document review of responsible party agreements and authorizations to help funeral homes strengthen documentation, ensure appropriate consent and support lawful and effective recovery efforts. Ongoing educational updates with practical guidance that members can incorporate into their internal account management and communication processes. “Funeral service is a profession where compassion must guide every interaction, including those that occur well after services are completed,” said Roger Weiss, president and CEO of CACi. “We recognize that families are often in a vulnerable state when discussing final arrangements and related obligations, and it is essential that these conversations are handled with respect and empathy. At the same time, we understand how important responsible account recovery is to the health and sustainability of funeral homes. Our goal is to support our clients by balancing ethical, compassionate consumer engagement with the recovery of validly owed debts, while also protecting the positive public image of the funeral homes we serve.” “NFDA’s Endorsed Provider Program is designed to connect members with partners who understand both the operational realities and the ethical responsibilities of funeral service,” said Morgan Schlender, Endorsed Partnership Manager. “CACi’s experience in highly regulated environments, combined with its emphasis on dignity, compliance and reputation protection, aligns well with the values our members uphold every day.” By partnering with CACi, NFDA members gain access to resources intended to improve cash flow, reduce administrative burden and support long-term business sustainability, allowing funeral directors and their staff to remain focused on serving families and communities with care and professionalism. Additional information about CACi and enrollment details are available at NFDA.org/EndorsedProviders or by calling 262-789-1880. About the National Funeral Directors Association NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  About CACi  Founded in 1967 and headquartered in St. Ann, Missouri, Consumer Adjustment Company, Inc. (CACi) is a respected leader in ethical accounts receivable management and debt collections. Specializing in first-party early intervention and third-party collections, litigation support, and debt purchasing, CACi delivers superior results while prioritizing dignity, respect, and positive experiences for clients and consumers alike. Visit CACiOnline.net for more information. # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org Jessica Mon, 09 Mar 2026 15:59:00 GMT f1397696-738c-4295-afcd-943feb885714:10000 https://www.nfda.org/news/media-center/nfda-news-releases/id/9994/nfda-announces-transition-in-cremation-certification-program-leadership#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9994 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9994&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9994/nfda-announces-transition-in-cremation-certification-program-leadership Download this news release as a PDF.  For Immediate Release: February 25, 2026 Brookfield, Wis. – After more than a decade of building the profession’s most respected cremation education program, the National Funeral Directors Association (NFDA) is implementing a thoughtful leadership transition to ensure its Cremation Certification Program remains the gold standard for funeral professionals worldwide. For the past 12 years, Mike Nicodemus has served as NFDA’s vice president of cremation services and the driving force behind what has become the profession’s most respected cremation education and certification program. Since joining NFDA in 2013, he created and continuously elevated the NFDA Cremation Certification Program, staffed the association’s Cremation Hotline, authored numerous cremation-focused resources and traveled nationally and internationally to promote due diligence and best practices. A licensed funeral director with more than 50 years in funeral service, Nicodemus previously served 35 years with Hollomon-Brown Funeral Home in Virginia Beach, Virginia, and was president of the Cremation Association of North America (CANA). Known to many as “Mr. Cremation,” he has been called upon repeatedly as an expert witness in cremation litigation cases and has been a leading advocate for stronger due-diligence practices in the wake of high-profile industry scandals. “Mike’s impact on cremation education and professional standards cannot be overstated,” said Christine Pepper, CAE, NFDA CEO. “He transformed how funeral directors think about cremation operations, risk management and accountability. The program he and NFDA built has educated thousands of professionals and strengthened trust in our profession throughout the United States and around the world.” Under Nicodemus’ leadership, NFDA launched the Certified Crematory Operator Program in 2013, later evolving it into the NFDA Cremation Certification Program to better reflect the diverse roles funeral professionals play in the cremation process. The program has since reached record attendance levels and expanded internationally. As part of a forward-looking transition plan, Timothy Copeland has been hired as an NFDA Trainer and is now serving as the primary instructor and coordinator for the Cremation Certification Program. Copeland brings more than 35 years of experience as a licensed funeral director, cremation educator and end-of-life care consultant. He previously owned and operated Copeland Funeral Home and has held leadership roles including trustee of the New York State Funeral Directors Association PrePlan Trust and board member of the New York State Funeral Directors Association. A former educator at Hudson Valley Community College, Copeland has mentored future funeral professionals with a focus on communication, ethics and grief support. He is a certified practitioner of Dignity Therapy, co-author of a chapter in the Handbook of Thanatology and holds a Master of Science in Thanatology from Marian University. “This transition reflects NFDA’s commitment to preserving the strong foundation Mike built while ensuring the program remains sustainable and responsive to the profession’s evolving needs,” Pepper said. “Tim’s experience in cremation education, ethics and end-of-life care will help us continue delivering the highest standard of training for funeral professionals.” Nicodemus will continue to serve NFDA through October 2026 in a contracted training and advisory capacity. During this period, he will provide subject-matter expertise, support curriculum consistency and contribute to select educational programs, ensuring continuity in both content and standards as he prepares to retire from his work with NFDA. The experience, rigor and outcomes of the Cremation Certification Program remain unchanged. NFDA remains fully committed to delivering high-quality, practical and respected cremation education for funeral professionals and students alike. For more information about the NFDA Cremation Certification Program or hosting opportunities, visit NFDA.org/CremationCertification or contact the NFDA Education Team at Education@NFDA.org. About the National Funeral Directors Association NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, NFDA, 262-814-1536, JKoth@NFDA.org   Jessica Wed, 25 Feb 2026 17:58:00 GMT f1397696-738c-4295-afcd-943feb885714:9994 https://www.nfda.org/news/media-center/nfda-news-releases/id/9989/twenty-two-funeral-professionals-selected-for-prestigious-nfda-meet-the-mentors-program#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9989 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9989&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9989/twenty-two-funeral-professionals-selected-for-prestigious-nfda-meet-the-mentors-program Download this news release as a PDF.  For Immediate Release: February 18, 2026 Brookfield, Wis., The National Funeral Directors Association (NFDA) is proud to announce the 22 funeral professionals selected to participate in the 2026 Meet the Mentors program. This signature leadership experience, made possible through the generous support of the Funeral Service Foundation, will take place April 14-17 in Washington, D.C., in conjunction with NFDA’s Advocacy Summit. Meet the Mentors brings together early-career funeral service professionals for an immersive experience focused on leadership development, mentorship and advocacy. Since its inception in 2011, the program has provided transformative opportunities for rising leaders in funeral service. “Meet the Mentors continues to be one of NFDA’s most impactful leadership development programs,” said Sara Moss, MS, FT, LFD, NFDA associate director of Education. “This year’s class represents an impressive cross-section of the profession. We are excited to welcome them to Washington, D.C., where they will gain invaluable career insights from accomplished mentors and experience firsthand the importance of advocacy.” The following funeral directors have been selected for this year’s program: Calvin Amato, Jacob Schoen & Son, New Orleans, Louisiana Amanda Boyer, Watkins Brothers Funeral Homes, Howell, Michigan Logan Bryant, Smith Funeral & Cremation Service, Maryville, Tennessee Emma Bullock, Whitham-Kanapaux Funeral Home, Rockaway, New Jersey Alicia Burns, Hurst Funeral Home, Greenville, Michigan Renee Childs, A.A. Rayner & Sons, Chicago, Illinois Kylee Crane, Pollock-Randall Funeral Home, Port Huron, Michigan Andrea Delap, Higgins Funeral Home, Fayetteville, Tennessee Desirae Delgado, Harrell Funeral Home, Austin, Texas Taylor Domsch, Roeder Mortuaries Inc., Omaha, Nebraska Aaron Franks, Watkins Brothers Funeral Homes, Howell, Michigan Royney Hazzard, Marcus D. Brown Funeral Home, Anderson, South Carolina Liana Holt, Holt & Holt Funeral Home, Boerne, Texas Emily Johns, Smith Family Funeral Home – Glenwood Chapel, Glenwood, Arkansas Matt Martin, Piasecki Funeral Home, Kenosha, Wisconsin Chrissy Matthews, Smith Family Funeral Homes – Benton Chapel, Benton, Arkansas Meg Nichols, Conway, Cahill-Brodeur Funeral Home, Peabody, Massachusetts Kandice Saulsberry, Dale-Riggs Funeral Home Inc., Toledo, Ohio Sydney Stephens, Feuerborn Family Funeral Service, Garnett, Kansas Carolyn Tuff, Heritage Funeral Homes, Oak Creek, Wisconsin Phillip Vallelunga, Faulmann & Walsh Golden Rule Funeral Home, Fraser, Michigan Kelly Marie Walker, Anderson’s Tribute Center, Hood River, Oregon An Unparalleled Mentorship and Advocacy Experience The 2026 Meet the Mentors class will be guided by three distinguished leaders in funeral service who bring decades of experience, innovation and professional leadership to the program. This year’s mentors include: Amie LM Swenson, Owner, Funeral Director-Mortician at Farnsworth Mortuary and Crematory, Jerome, Idaho Tracy McAdams, Managing Partner and Funeral Director, Dwayne R. Spence Funeral Homes, Canal Winchester, Ohio Anna F. Zvirman-Nesbit, Owner, Licensed Funeral Director, CFSP, Soxman Funeral Homes, Ltd., Pittsburgh, Pennsylvania Through candid conversations and real-world discussions, these accomplished professionals will offer practical insights on leadership, navigating business challenges, engaging their communities and building meaningful, sustainable careers in funeral service. Beyond the mentor sessions, the four-day program is designed to immerse participants in leadership development and professional connection. Mentees will collaborate with peers from across the country, expand their national networks and participate in experiences that encourage confidence, purpose and long-term engagement in the profession. A hallmark of the program is participation in NFDA’s Advocacy Summit. Mentees will join colleagues on Capitol Hill to meet with members of Congress and discuss federal issues impacting funeral service. By sharing their experiences and perspectives, participants will drive change by helping lawmakers understand how their decisions affect funeral professionals and the grieving families they serve. Thanks to the exclusive support of the Funeral Service Foundation, selected participants receive registration for the Meet the Mentors program and Advocacy Summit, three nights of lodging and a $500 travel reimbursement stipend, ensuring this transformational opportunity remains accessible to the profession’s next generation of leaders. For more information about Meet the Mentors, visit NFDA.org/Mentors. NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # #   Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Wed, 18 Feb 2026 14:37:00 GMT f1397696-738c-4295-afcd-943feb885714:9989 https://www.nfda.org/news/media-center/nfda-news-releases/id/9987/nfda-embalming-restorative-art-seminar-returns-to-pittsburgh-with-expanded-hands-on-training-and-flexible-scheduling-options#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9987 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9987&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9987/nfda-embalming-restorative-art-seminar-returns-to-pittsburgh-with-expanded-hands-on-training-and-flexible-scheduling-options Download this news release as a PDF.  For Immediate Release: February 3, 2026 Brookfield, Wis. – The National Funeral Directors Association (NFDA) will host its 2026 Embalming & Restorative Art Seminar in early May at the Pittsburgh Institute of Mortuary Science (PIMS), offering funeral service professionals an immersive, skills-focused learning experience centered on advanced embalming techniques and restorative art application. The seminar will take place May 4–6 or May 6–8, 2026, with two identical Headzo and Embalming seminar options offered on different dates to provide greater flexibility for attendees’ schedules. Led by experienced faculty from PIMS, the seminar combines live embalming demonstrations, in-depth lectures and guided restorative art application using Headzo models, allowing participants to strengthen both technical proficiency and critical decision-making in the preparation room. In an increasingly complex preparation environment, NFDA’s Embalming & Restorative Art Seminar offers a rare opportunity to step away from day-to-day demands and engage in immersive, in-person instruction focused on real-world application. Participants leave with practical techniques they can implement immediately, renewed confidence in the preparation room and a fresh perspective on their work. In-Depth, Practical Education The Embalming & Restorative Art Seminar is designed to move beyond theory, giving attendees the opportunity to observe, ask questions and apply techniques in real time. Seminar content includes:  Embalming risk management, with a focus on identifying common challenges, minimizing risk and making informed choices throughout the embalming process Live embalming lectures and demonstrations, covering arterial injection, case analysis and preparation techniques Anatomy of facial features, emphasizing structure, proportion and how anatomical understanding informs restorative outcomes Cranial reconstruction techniques, including skull reconstruction using Skullzo Restorative art techniques, such as wound filler and wax application, cosmetic techniques and color selection using Headzo Hair placement and finishing techniques, focusing on natural, lifelike presentation  Ask the Experts panel discussion, offering participants direct access to instructors to explore complex cases and real-world scenarios Embalming and restorative art instruction will be led by Michael Burns, the dean of faculty and students at PIMS, and Nicholas Ricci, an instructor at PIMS. NFDA General Counsel Christopher Farmer will share insights on managing legal risks in the prep room.  Educational Content, Offered on Two Schedules NFDA is offering the Headzo and Embalming Seminar twice, with the same instructors, curriculum and hands-on experience delivered during two different date blocks. Attendees may choose the option that best fits their schedule, with confidence they will receive the identical educational content regardless of which session they attend.  Registration Options With two identical Headzo and Embalming sessions offered on different dates, participants can select the schedule that best fits their professional and personal commitments. Headzo and Embalming Seminar – choose from:  •    Monday, May 4, at 10 a.m. through Wednesday, May 6, at 5 p.m. or  •    Wednesday, May 6, at 8 a.m. through Friday, May 8, at 11:30 a.m. Registration includes one-and-a-half days of Headzo and Skullzo restorative art training, one full day of embalming education, a restorative art kit and all related program materials. Select meals and refreshments included. Cost – Member Licensed Funeral Director or Student: $459; Nonmember Licensed Funeral Director: $659 There is also an option to only register for the day-long Embalming Seminar featuring live demonstrations on a donor body.  Embalming Seminar – Wednesday, May 6, 8 a.m.-5 p.m.  Designed for those seeking focused embalming education, this option includes a full day of embalming instruction, a restorative art kit, breakfast and lunch, and all program materials. Cost – Member Licensed Funeral Director or Student: $399; Nonmember Licensed Funeral Director: $599 What Attendees Are Saying NFDA’s Embalming & Restorative Art Seminar attendees consistently report leaving the seminar with new techniques they can apply immediately in their preparation rooms. One 2025 attendee shared, “Everything that was provided was immensely valuable. I am looking forward to the next seminar.” Another attendee noted, “I think it was perfect. I can’t wait to get back to the funeral home to implement these new techniques.” Scholarships Available Thanks to the generosity of its donors, the Funeral Service Foundation is providing five scholarships to attend the 2026 NFDA Embalming & Restorative Art Seminar. The scholarships are for the Headzo and Embalming Seminar taking place May 4-6. Valued at up to $1,459, each scholarship covers registration fees, a lodging stipend of $250 each night for two nights and a $500 travel stipend. Applicants must be licensed embalmers (NFDA membership not required). To learn more and apply by March 5, visit NFDA.org/EmbalmingSeminar or FuneralServiceFoundation.org/Scholarship-Opportunities. Applicants will be notified of their status by early April. Register Early to Secure Your Spot Registration must be received by April 27, and space is limited to ensure an effective hands-on learning environment. The seminar is approved by the American Board of Funeral Service Education and most state licensing boards; participants should verify continuing education approval in their licensed states. To register or learn more, visit NFDA.org/EmbalmingSeminar or call 262-789-1880. NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # #   Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Tue, 17 Feb 2026 14:10:00 GMT f1397696-738c-4295-afcd-943feb885714:9987 https://www.nfda.org/news/media-center/nfda-news-releases/id/9959/nfda-announces-tribute-technology-sponsorship-of-arranger-training-program#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9959 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9959&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9959/nfda-announces-tribute-technology-sponsorship-of-arranger-training-program Download this news release as a PDF.  For Immediate Release: February 5, 2026 Partnership supports gold-standard training that helps funeral professionals better serve today’s families. Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that Tribute Technology is a sponsor of NFDA’s Arranger Training program, a highly regarded educational experience designed to help funeral professionals strengthen communication, build trust with families and convey the value of a meaningful funeral service. The sponsorship reflects shared values between NFDA and Tribute Technology around innovation, education and family-centered service, particularly in supporting funeral professionals as family expectations continue to change. Tribute Technology’s research shows that funeral home websites attract more than 3.5 billion visitors each year, with obituary pages drawing five times more traffic than other areas of the site. As more families begin the arrangement process online, either fully digitally or by starting online before meeting with a funeral director, obituaries often become the first place families connect back to the funeral home. These insights help inform how funeral professionals are trained to meet families earlier in their decision-making journey and guide more meaningful arrangement conversations.   “Funeral professionals are being asked to meet families where they are with empathy, clarity and thoughtful use of technology,” said Matt Powell, Chief Technology Officer, Tribute Technology. “NFDA’s Arranger Training aligns closely with our mission to help funeral homes serve families in meaningful, modern ways, including developing software specifically for use in the arrangement room. We’re proud to support NFDA’s program that elevates both professional development and the family experience.” At the heart of NFDA’s Arranger Training offerings is the Arrangement Skills Masterclass, an in-person, day-long immersive experience that brings funeral professionals together for collaborative learning, hands-on discussion and practical skill-building. NFDA’s Arranger Training offerings also include the Arrangement Solutions Academy (a four-week, live, instructor-led virtual study group) and a Student Arranger Training Experience (a half-day interactive program tailored for mortuary science students).  “Arranging a funeral is one of the most personal and important interactions a funeral professional has with a family,” said Lanae Strovers, CFSP, NFDA’s Arranger Training instructor. “NFDA’s Arranger Training helps funeral service professionals slow down, ask better questions, and guide families with confidence and compassion. Support from partners like Tribute Technology allows us to strengthen this gold-standard training and expand its impact across the profession.” Tribute Technology is a long-time supporter of NFDA programs and initiatives, including the NFDA Convention and events app, which helps attendees make the most of association events and connect with one another. The Arranger Training sponsorship reflects a shared commitment to strengthening the profession through collaboration. For more information about NFDA’s Arranger Training offerings, visit NFDA.org/ArrangerTraining or call 262-789-1880. About the National Funeral Directors Association NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  About Tribute Technology  Tribute Technology builds technology for funeral professionals based on how families and funeral directors navigate the world today. Serving more than 9,000 funeral providers, Tribute creates connected tools for management, websites, marketing, online planning and payments that support clearer communication, informed choices and more meaningful interactions with families. This commitment to aligning technology with real-world funeral service is Tribute Technology’s mission and the reason we partner with organizations like NFDA. Tribute is committed to designing products that meet today's consumer needs and bridge the gap between funeral home technology and families. # # # Media Contact:  NFDA: Jessica Koth, JKoth@NFDA.org Tribute Technology, Press@TributeTech.com   Jessica Thu, 05 Feb 2026 14:11:00 GMT f1397696-738c-4295-afcd-943feb885714:9959 https://www.nfda.org/news/media-center/nfda-news-releases/id/9930/nfda-invites-nominations-for-the-2026-inspiration-award-honoring-women-who-lead-serve-and-elevate-the-profession#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9930 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9930&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9930/nfda-invites-nominations-for-the-2026-inspiration-award-honoring-women-who-lead-serve-and-elevate-the-profession Download this news release as a PDF.  For Immediate Release: January 15, 2026 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is now accepting nominations for the 2026 NFDA Inspiration Award and encourages funeral professionals, colleagues and community partners to help identify women whose leadership, service and influence are shaping the future of funeral service. The award will be presented during the 2026 NFDA Professional Women’s Conference. NFDA thanks National Guardian Life Insurance Company (NGL) for its continued support of the Inspiration Award. Nominations will be accepted through February 17 at 12 p.m. CT. The Inspiration Award honors women whose contributions may take many forms – from mentoring and education to community engagement, innovation, advocacy and day-to-day leadership in serving families. NFDA encourages nominators to consider women from a wide range of backgrounds, career paths and roles whose work has strengthened the profession and inspired others.  “It’s meaningful for NGL to continue supporting an award that celebrates the many ways women contribute to funeral service,” said Jennifer Kaset, Vice President of Sales and Business Development, NGL. “The Inspiration Award recognizes leadership expressed through compassion, collaboration, innovation, and service to families and communities. We’re proud to support and amplify the voices that inspire change and shape the future. We look forward to honoring the 2026 recipient.” “The Inspiration Award is about recognizing women whose impact is felt well beyond their own workplace,” said Lorri Wagner, NFDA Director of Business Development. “These leaders are often the ones building others up, creating positive change and quietly setting a higher standard for our profession. We want to hear about the women who inspire you, especially those whose stories may not always be in the spotlight.” Nominees must be currently employed in funeral service or a deathcare-related field and have at least five years of experience working directly with families. Ideal candidates demonstrate a sustained commitment to: Giving back through community and professional involvement Helping the public better understand the value of meaningful memorialization and the role of funeral professionals Continuing to learn and grow through professional development activities Nominations must be submitted online by 12 p.m. CT on February 17, 2026, at NFDA.org/InspirationAward. A panel of industry leaders will select the recipient, who will receive complimentary registration to the 2026 NFDA Professional Women’s Conference and up to $1,000 to help offset travel and lodging expenses. The conference will take place May 6–9 in St. Pete Beach, Florida, where the award will be presented. NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org   Jessica Thu, 15 Jan 2026 14:53:00 GMT f1397696-738c-4295-afcd-943feb885714:9930 https://www.nfda.org/news/media-center/nfda-news-releases/id/9928/building-community-inspiring-leadership-nfda-opens-registration-for-2026-professional-womens-conference#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9928 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9928&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9928/building-community-inspiring-leadership-nfda-opens-registration-for-2026-professional-womens-conference Download this news release as a PDF.  For Immediate Release: January 15, 2026 Brookfield, Wis. – Registration is now open for the 2026 National Funeral Directors Association (NFDA) Professional Women’s Conference, an immersive experience designed to foster connection, inspire growth and strengthen leadership among women in funeral service. The conference will take place May 6 through 9 at the Trade Winds Resort in St. Pete Beach, Florida. Intentionally intimate and community-focused, the Professional Women’s Conference brings together women from across the profession for meaningful conversations, shared learning and relationship-building. Through a thoughtfully curated blend of inspirational voices and practical insights, attendees will explore themes of connection, confidence and leadership that will leave them empowered, energized and ready to lead within their workplaces and communities. Designed by Women. Built on Connection. Created by and for women in funeral service, the Professional Women’s Conference celebrates the impact women have on the profession while providing space for both personal reflection and professional development. Educational sessions will focus on building authentic connections, cultivating community and supporting growth, both individually and collectively. Past attendees consistently describe the conference as transformative. “I felt empowered and came out with a more positive attitude and I can’t wait to use what I learned in everyday life,” noted one 2025 conference participant.   Another woman noted, “I had a great time surrounded by other like-minded women, who want to support each other and create lasting relationships.” “I have been so inspired to just be me and that I am enough,” said a participant in last year’s event. “I have met the most amazing women along the way and have created relationships that I know will last a lifetime. I feel changed in the best way. Not only professionally but personally.” Scholarship Opportunities Available The Funeral Service Foundation is now accepting applications for 20 David C. Baue NFDA Professional Women’s Conference Scholarships, made possible through the generosity of the Baue Family. Valued at approximately $2,200, each scholarship covers full conference registration, three nights of lodging and up to $500 in travel reimbursement. The scholarship application is open to funeral service professionals employed in funeral service or related occupations, as well as students actively enrolled in ABFSE- or Canadian-accredited funeral service programs. Applications are due Thursday, February 5, at 11:59 p.m. CST, and recipients will be notified in late February. Complete application details and requirements are available on the Funeral Service Foundation website. A past scholarship recipient shared, “Six years ago, I won the Professional Women’s Conference scholarship from the Funeral Service Foundation and ever since then I have returned to this event year after year, never forgetting the impact that this incredible gathering has had on me as a professional and as a person.” Inspiration Award – Now Accepting Nominations During the 2026 Professional Women’s Conference, NFDA will present the annual Inspiration Award, honoring an individual whose leadership, service and influence have helped shape the funeral service profession and inspire those around her. NFDA invites funeral professionals, colleagues and community partners to nominate women whose impact may be felt through mentorship, education, advocacy, innovation or everyday leadership in serving families. This award is an opportunity to elevate stories that deserve wider recognition and to celebrate women whose commitment to connection, community and professional excellence reflects the spirit of the Professional Women’s Conference.  Nominations will be accepted through February 17 at NFDA.org/InspirationAward. NFDA encourages nominators to think broadly about the women who inspire them and whose contributions are strengthening the profession. The Inspiration Award is generously supported by National Guardian Life.  Register and Make Hotel Reservations Today Registration for the 2026 NFDA Professional Women’s Conference is now open, with special pricing for NFDA members. The early-bird registration deadline is February 16, and space is limited. The 2026 Professional Women’s Conference will be hosted at the Trade Winds Resort, a beachfront destination spanning 40 tropical acres along 1,600 feet of award-winning Gulf Coast shoreline. Attendees may stay at either Island Grand or RumFish Beach Resort, both located within the official NFDA room block. NFDA strongly encourages attendees to book within the official Professional Women’s Conference housing block. Reservations must be made by April 3, to take advantage of the discounted rate of $209 per night, plus a $45 resort fee and applicable taxes. Resort amenities include: welcome drink at check-in, nine pools and beach access with loungers; fitness center; in-room coffee; miniature golf; pickleball; paddleboats; nightly s’mores; access to the St. Pete Trolley System; and more. For complete information about the conference, including details about how to register and make hotel reservations, visit NFDA.org/PWC, or call 262-789-1880.  About NFDA NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Thu, 15 Jan 2026 14:44:00 GMT f1397696-738c-4295-afcd-943feb885714:9928 https://www.nfda.org/news/media-center/nfda-news-releases/id/9917/when-members-show-up-change-happens-registration-now-open-for-2026-nfda-advocacy-summit#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9917 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9917&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9917/when-members-show-up-change-happens-registration-now-open-for-2026-nfda-advocacy-summit Click here to download this news release as a PDF.  For Immediate Release: January 6, 2026 Brookfield, Wis. – Change doesn’t happen on its own – it happens when funeral directors step forward, show up and speak up. That’s exactly what members of the National Funeral Directors Association (NFDA) will do during the 2026 NFDA Advocacy Summit, taking place April 15–17, 2026, in Washington, D.C. Open to all NFDA members who want to get involved, the Advocacy Summit empowers funeral professionals – whether first-time advocates or seasoned participants – to play an active role in shaping federal policy that directly affects funeral service, small businesses and the families they serve. Advocacy in Action Starts With You The NFDA Advocacy Summit is where policy becomes personal. It’s not about watching change happen – it’s about making it happen. During the 2025 Advocacy Summit, NFDA members participated in nearly 200 meetings with Members of Congress and congressional staff. Those conversations helped lawmakers better understand the realities of funeral service and the ripple effects legislation can have on families and communities nationwide. “You don’t need prior advocacy experience to make an impact,” said NFDA President Dan Ford, CFSP, CCSP. “If you care about the future of funeral service and the families we serve, your voice belongs on Capitol Hill. When NFDA members show up together, lawmakers listen and change happens.” Prepared Voices. Meaningful Impact. At the Advocacy Summit, NFDA members don’t just attend meetings, they drive the conversation. Lawmakers are most influenced by the people who live with the consequences of public policy, and funeral service professionals bring a perspective no one else can. “Federal policy is shaped by the voices lawmakers hear directly,” said Lesley Witter, MPA, CAE, NFDA Senior Vice President of Advocacy. “When NFDA members share their experiences, it puts a human face on legislation. That insight is invaluable, and it’s why member participation is absolutely vital.” NFDA ensures every participant is prepared to advocate with confidence. Before heading to Capitol Hill, attendees will receive comprehensive information that explains the legislative landscape, outlines NFDA’s policy priorities and provides clear guidance on how to communicate effectively with Members of Congress and their staff. While in Washington, D.C., the onsite issues briefing will review essential information, answer questions from members and ensure they are fully prepared for Congressional meetings. Whether it’s a member’s first time advocating or their tenth, NFDA equips them with the tools, talking points and support needed to make their voice heard. During the 2026 Advocacy Summit, members will advocate for legislation and policies that directly affect funeral service professionals, the families they serve and the communities they support, including: “The Consensual Donation & Research Integrity Act” (S.1270 / H.R. 2589), which would establish federal safeguards to prevent the unethical trafficking of human remains “The Funeral Coverage Act” (H.R. 2436), aimed at designating funeral expenses as a qualified expense for HSAs, and easing financial impact on families Additional tax-related legislation and veterans burial benefit bills that impact funeral homes as small businesses and the families of those who served Every congressional meeting helps educate policymakers, and every participant helps move the profession forward. Three Days of Purposeful Engagement Hosted once again at the historic Mayflower Hotel, the 2026 Advocacy Summit is designed to prepare, empower and mobilize members. Wednesday, April 15 begins with registration, followed by a Welcome Session and Issues Briefing that equips attendees with the knowledge and confidence to advocate effectively. The day concludes with a Welcome Reception. Thursday, April 16 is the heart of the Summit, featuring a Capitol Hill group photo and a full day of scheduled meetings with Members of Congress and their staff. An optional evening city tour offers a shared Washington, D.C., experience. Friday, April 17 includes an optional wreath-laying ceremony at Arlington National Cemetery, honoring service and sacrifice, before concluding the Summit. Real Voices. Real Impact. Participants consistently describe the Advocacy Summit as one of the most empowering experiences NFDA offers. “I had never advocated at the federal level before,” shared a recent attendee. “NFDA made it approachable, meaningful and impactful. Knowing my voice mattered was incredibly empowering.” An attendee from the 2025 Summit noted that their favorite part of the event was, “Being involved in the process of advocating for the families we serve.” Support Every Step of the Way NFDA will again partner with Advocacy Associates to coordinate congressional meetings, ensuring each participant’s time on Capitol Hill is purposeful and impactful. Between meetings, members can recharge in the NFDA Welcome Room at the Capitol Hill Club, where NFDA staff and leadership will be available to provide guidance and support throughout the day. Early Registration Strongly Encouraged Registering by the early-bird deadline of February 6 gives NFDA and Advocacy Associates the lead time needed to request and schedule meetings with Members of Congress and their staff – an essential step in ensuring members’ voices are heard where they matter most. The registration fee for NFDA members, NFDA member family, state association executives and state association staff members is $275 on or before February 6; after that date the price increases to $375. The price for special excursions is:  Evening City Tour: On or before February 6: $99; after February 6: $149 Arlington National Cemetery: On or before February 6: $99; after February 6: $149 NFDA members are strongly encouraged to register as early as possible to maximize the effectiveness of congressional meeting scheduling. The early-bird registration deadline is February 6. Participation is open to all NFDA members, their families, and state association executives and staff. Attendees should plan to reserve their accommodations at the Mayflower Hotel, the host hotel for the 2026 Advocacy Summit, by the hotel reservation deadline Thursday, March 12. NFDA has reserved a limited number of rooms at the discounted rate of $384 plus tax and fees. Complete details, registration information and hotel booking links are available at NFDA.org/AdvocacySummit or by calling 262-789-1880. NFDA is the world's leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.  # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Tue, 06 Jan 2026 19:00:00 GMT f1397696-738c-4295-afcd-943feb885714:9917 https://www.nfda.org/news/media-center/nfda-news-releases/id/9884/disposition-demystified-nfdas-2026-virtual-conference-offers-a-deep-dive-into-todays-emerging-options#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9884 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9884&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9884/disposition-demystified-nfdas-2026-virtual-conference-offers-a-deep-dive-into-todays-emerging-options Click here to download this news release as a PDF.  Earn up to six CE hours without leaving the funeral home.  For Immediate Release: December 17, 2025 Brookfield, Wis. – “I’ve heard about water cremation, but I don’t really know how it works.” “My loved one was a veteran. Is burial at sea possible?” “I want something greener.” “What exactly is natural organic reduction?” “I just want to make the right choice.” These are just a few of the real questions families are asking about disposition and the National Funeral Directors Association (NFDA) will address them head-on during its 2026 virtual conference, “Disposition Demystified,” taking place February 17 and 18, 2026. This two-day, insight-rich online event will help funeral service professionals deepen their understanding of traditional, emerging and alternative disposition methods. As consumer expectations continue to shift, attendees will gain the clarity and confidence needed to educate families, navigate legal considerations and strengthen their service offerings. The virtual conference will take place from 9 a.m. to 1 p.m. CT each day. Participants will learn from experts who bring practical experience, legal insights and hands-on knowledge of today’s full spectrum of disposition options. “Disposition Demystified is designed for any funeral service professional who wants to stay informed, remain competitive and better serve today’s evolving consumers. This virtual format makes it easy and affordable to earn up to six CE hours without leaving your funeral home, while gaining practical knowledge about the rapidly changing disposition landscape,” said Laura Sear, NFDA Director of Education. Sessions Include: Day One – Tuesday, February 17 “The Importance of Proper Paperwork” presented by Michael Nicodemus, vice president, cremation services, NFDA: An essential review of documentation practices that protect funeral homes from liability and ensure compliance with cremation and disposition requirements. “The U.S. Navy Burial at Sea Program” presented by Dr. Jennifer Lares, CFSP, founder, Mulling Mortician: A detailed look at eligibility, preparation guidelines and ceremonial elements of this meaningful veteran tribute, featuring video footage from an actual ceremony onboard. “Meeting Families Where They Are: Alkaline Hydrolysis in Practice” presented by Thomas Tierney, owner and funeral director, John F. Tierney Funeral Home: An accessible walkthrough of water cremation including the science, environmental benefits, common family questions and real-world insights from Connecticut’s first facility to offer it. Day Two – Wednesday, February 18 “Green Light on Green Funerals” presented by Darren Crouch, president, Passages International: Explore the growing demand for green alternatives and learn how funeral homes, cemeteries and cremation providers can meet consumer needs while expanding revenue opportunities. Crouch was recently named to the 2025 TIME100 Climate list, recognizing 100 global leaders advancing meaningful climate action through innovation and business leadership. “Natural Organic Reduction 101” presented by Mandy Stafford, preplanning and partnerships manager, Return Home: A clear, science-based overview of natural organic reduction, including process details, environmental advantages and guidance on confidently discussing it with families. “Understanding the Legal Landscape of Alternative Disposition Methods” presented by Chris Farmer, general counsel, NFDA: A timely examination of the regulatory, statutory and compliance issues shaping both traditional and alternative disposition offerings in the U.S. “Disposition Demystified” will include live discussions and Q&A opportunities with presenters and fellow attendees. The conference will be emceed by Gabe Schauf, a licensed funeral director, program director and instructor with the Milwaukee Area Technical College Mortuary Science Program, and host of the NFDA podcast "A Brush With Death." Funeral service professionals appreciate the high-quality of NFDA’s virtual events. Said one attendee at the 2024 virtual conference, which focused on consumer trends, “This had the same energy, flash and excitement as the Convention. I didn't think you could make me feel like I was at a national convention while on a webinar, but this was a grand slam!” Register Today Registration for “Disposition Demystified” is now open. Fees include presentations, handouts and up to six CE hours.  First registrant from an NFDA-member firm: $285 First registrant from a nonmember firm: $330 Additional registrant from the same organization: $215 Student (accredited mortuary science program): $55 Participants can register at NFDA.org/Virtual or by calling 262-789-1880. Registration closes at 12 p.m. CT on February 16, 2026.  NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Wed, 17 Dec 2025 15:18:00 GMT f1397696-738c-4295-afcd-943feb885714:9884 https://www.nfda.org/news/media-center/nfda-news-releases/id/9874/nfda-meet-the-mentors-returns-in-2026-to-inspire-and-prepare-the-professions-rising-leaders#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9874 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9874&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9874/nfda-meet-the-mentors-returns-in-2026-to-inspire-and-prepare-the-professions-rising-leaders Download this news release as a PDF.  NFDA is now accepting entries for its transformational Meet the Mentors program.  For Immediate Release: December 9, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that the 2026 Meet the Mentors program will take place April 14-17, 2026, in Washington, D.C. This signature NFDA experience, which is held in conjunction with NFDA’s annual Advocacy Summit, offers early-career funeral professionals an unparalleled opportunity to learn directly from celebrated leaders and engage in advocacy on behalf of the funeral service profession. Since its debut in 2011, Meet the Mentors has been fully funded and supported by the Funeral Service Foundation, whose steadfast commitment has enabled more than a decade of transformative mentorship, learning and leadership development. The Funeral Service Foundation covers the registration fees for Meet the Mentors and the Advocacy Summit, three nights of lodging, and a $500 travel reimbursement stipend for selected participants. This generous support ensures the program remains accessible to the profession’s next generation of leaders. “For 15 years, Meet the Mentors has offered emerging funeral service professionals a rare opportunity to learn directly from leaders who generously share their experience, wisdom and perspective,” said Sara Moss, MS, FT, LFD, NFDA Associate Director of Education. “This program consistently helps participants build confidence, strengthen their skills and fosters a sense of purpose that supports them throughout their careers.” The 2026 Meet the Mentors program will bring together 25 NFDA-member participants – funeral directors and embalmers aged 40 and under, or within their first five years of licensure in the profession – to learn from a distinguished group of mentors who are recognized for their leadership, dedication and impact on the funeral service profession. NFDA is finalizing this year’s mentor panel and will announce the selected mentors very soon. As in past years, participants can expect to learn from accomplished professionals representing a range of backgrounds, specialties and experiences. These mentors will share candid insights about career development, leadership and the evolving landscape of funeral service, offering invaluable guidance to those at the beginning of their professional journeys. Participants have high praise for NFDA’s Meet the Mentors program. “NFDA's Meet the Mentors Program was an incredible experience,” said one 2025 participant. “I gained valuable knowledge and insights that I will be able to use throughout my career. I would highly recommend the program to all newly licensed professionals.” In addition to presentations by the mentors, small-group roundtable discussions will enable participants to ask questions, explore career pathways and receive actionable advice they can take home immediately. Many mentees cite these conversations as some of the most meaningful moments of their professional lives.  One 2025 participant noted, “The roundtables were my favorite part of this experience. It was really great to sit down and ask questions [of] each presenter and be able to have them share their experience on a more personal level.” Advocacy in Action An exciting component of Meet the Mentors is the opportunity to participate in the 2026 NFDA Advocacy Summit. Participants will join experienced colleagues for a full day on Capitol Hill, meeting with members of Congress to discuss federal issues impacting funeral service. By sharing their stories during these meetings, mentees will help federal legislators understand how their decisions affect, not just funeral professionals, but also grieving families.  “I enjoyed the Congressional meetings so much and am looking forward to attending the Advocacy Summit again,” a 2025 mentee noted. “I was surprised how much I truly enjoyed doing this!” How to Apply Prospective participants can enter for their chance to participate in the 2026 Meet the Mentors through 11:59 p.m. CT on January 12, 2026.  Thanks to the exclusive support of the Funeral Service Foundation, the program award covers registration fees for the Meet the Mentors program and Advocacy Summit, three nights of lodging and a $500 travel reimbursement stipend. Eligible applicants must be licensed funeral directors or embalmers who are NFDA members and either 40 years old or younger, or within their first five years of licensure in the funeral service profession.  For complete details and to apply, visit NFDA.org/Mentors. For questions, call NFDA at 262-789-1880. Selected participants will be announced in February 2026.  NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org  Jessica Tue, 09 Dec 2025 14:13:00 GMT f1397696-738c-4295-afcd-943feb885714:9874 https://www.nfda.org/news/media-center/nfda-news-releases/id/9833/innovation-inspiration-and-impact-nfda-2025-convention-unites-funeral-professionals-in-chicago#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9833 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9833&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9833/innovation-inspiration-and-impact-nfda-2025-convention-unites-funeral-professionals-in-chicago Download the news release below as a PDF.  For Immediate Release: November 10, 2025 Brookfield, Wis. – The 2025 National Funeral Directors Association (NFDA) International Convention & Expo brought together funeral service professionals from around the world for four unforgettable days of learning, connection and inspiration. Held October 26–29 in Chicago, Illinois, the event invited attendees to explore new ideas, celebrate innovation and reaffirm the compassion at the heart of the profession. From powerful keynote speakers and dynamic workshops to the world’s largest funeral service exposition, the NFDA Convention delivered an experience that blended education, creativity and community in equal measure. The atmosphere throughout McCormick Place reflected the energy and optimism of a profession dedicated to excellence and continuous growth. As the funeral service profession’s premier gathering, the 2025 Convention once again set the standard for collaboration and leadership, proving that when funeral professionals come together, the result is transformation. Total attendance for the 2025 Convention was 5,964 (3,625 participants and 2,339 exhibitor representatives). This included 393 international attendees from 39 countries and territories. The Expo Hall featured 357 exhibiting companies, filling 85,100 square feet of exhibit space. Education and Inspiration The 2025 Convention offered more than 30 education sessions and five pre-convention seminars, each carefully curated by the NFDA Convention Education Task Force to address evolving consumer expectations, workforce challenges and the latest innovations shaping funeral service. Participants explored topics such as new forms of disposition (including alkaline hydrolysis and natural organic reduction), the integration of artificial intelligence, compassion fatigue, consumer communication, and strategies for strengthening business operations and marketing. Traditional subjects such as embalming, restorative art and cremation were also featured prominently. During the Opening General Session on Monday, October 27, NFDA CEO Christine Pepper unveiled “When Words Matter: A Funeral Director’s Guide to Clear and Compassionate Communication,” a guidebook based on groundbreaking NFDA research designed to help funeral professionals bridge the language gap between themselves and the families they serve. Based on research with more than 1,100 consumers, the study revealed stark differences in how families understand and use terms commonly used by funeral directors, such as funeral, memorial service and celebration of life. The guide invites funeral service professionals to reflect on how they communicate with grieving families and offers practical strategies to strengthen trust and clarity. Pepper announced that “When Words Matter” is available free of charge to funeral professionals at NFDA.org/Research. That same spirit of reflection and growth continued throughout the week as attendees were inspired by two powerful keynote speakers who reminded them of the importance of passion and curiosity in their work. Felipe Gomez, sponsored by National Guardian Life, opened the convention with “Virtuoso: Living the Virtuoso Life,” an engaging experience blending live piano music with lessons on leadership, innovation and excellence. Gomez cautioned against becoming too comfortable or dispassionate in daily work, urging attendees to “play with passion,” because other people will respond to your energy. He invited participants to reflect on their work and consider whether they are simply playing the notes or truly playing with heart. On Wednesday, October 29, Crystal Washington, sponsored by Carriage, echoed that theme in her closing keynote, “Futureproof Yourself: Innovate and Thrive in Times of Uncertainty.” She encouraged attendees to approach their work and the world with renewed curiosity, to cultivate a childlike sense of wonder, and to never stop asking, “What’s that?” and “Why?”. In doing so, she reminded funeral professionals that curiosity and passion are the keys to embracing change with creativity and confidence. The Expo Hall: Innovation in Action The 2025 NFDA Expo Hall once again served as the global hub of innovation in funeral service. Attendees explored the latest products and technologies from exhibitors worldwide, networked with industry leaders and experienced firsthand how innovation is shaping the future of care for grieving families. Among the most celebrated moments was the announcement of the 2025 NFDA Innovation Award during Monday’s Opening General Session. This year’s winner was Grace by Afterword, the profession’s first AI assistant designed specifically for funeral homes. Grace automates routine administrative tasks, supports personalized communication and helps funeral directors focus on serving families with compassion and efficiency. Healing Path Cemetery, a grief-focused engagement system, earned second place, while Passare – AI Scanner, a handwriting-recognition tool that digitizes vital forms, took third. NFDA extends its gratitude to ASD – Answering Service for Directors for sponsoring the award and the distinguished panel of judges who selected this year’s winners. Artistry and Excellence A major highlight of the convention was NFDA’s first-ever Restorative Art Technical Showcase, where eight talented practitioners demonstrated advanced reconstructive techniques on practice models before a live audience in the Expo Hall. The competition’s winner, Hannah Bugos of Spearfish, South Dakota, was honored for her exceptional skill, artistry and technical precision. NFDA thanks judges Glyn Tallon, Vernie Fountain and Karl Wenzel for their expertise and the competition sponsor, Post Mortem Restorative Cosmetics, for helping showcase the craft, care and creativity that define restorative art in funeral service. NFDA also thanks The Dodge Co., Frigid Fluid and Kelco for additional product and supply support. NFDA’s fourth annual Funeral Face-Off trivia challenge, sponsored by Precoa, once again brought high-energy competition and plenty of laughs to the Expo Hall. Before the Convention, teams from across the country competed in preliminary rounds of funeral service trivia, leading to three finalists: “Return Homies” (Katey Houston, Mandy Stafford and Travis Locke); “Grave Expectations” (Kevin O’Connell, Jacob Wittrock and Amy Hart); and “Team Steve” (Steve Reynolds, Melany Artajo and Audrey Fictum). In the end, the “Return Homies” reclaimed the 2025 Precoa Cup, followed by “Grave Expectations” in second place and “Team Steve” in third. This fan-favorite event once again proved that a little friendly competition is the perfect way to celebrate knowledge, teamwork and fun in funeral service. In addition to the support from Precoa, NFDA thanks Tuesday Evening Publications for providing prizes for Funeral Face-off. Celebrating Service, Connection and Community The 2025 NFDA International Convention & Expo offered countless opportunities to celebrate the people, passion and purpose that define funeral service. The week began on Sunday, October 26, in unforgettable style with NFDA’s Welcome Party, sponsored by Batesville and Legacy. Held at Chicago’s iconic House of Blues, the roaring 1920s-themed event transported guests to the Prohibition era, complete with live jazz, tarot readers, typewriter poets, whiskey tastings and high-energy dance performances. Attendees enjoyed small bites, cocktails and Charleston dance lessons as they connected with colleagues from throughout the country and around the globe. With glittering flapper dresses, pinstripes and fedoras filling the room, it was truly the party of the decade and a joyful start to the week. The celebration of excellence continued Monday, October 27, with the NFDA All-Star Recognition Ceremony, honoring funeral professionals who exemplify leadership, innovation and dedication to serving families and their communities. The ceremony recognized: the 2025 NFDA Pursuit of Excellence Award recipients; NFDA Green Funeral Practice Certificate holders; NFDA Cremation Certification designees; NFDA Certified Preplanning Consultants; Funeral Service Foundation scholarship recipients; 2025–26 NFDA National Emerging Leaders Program participants; 2025 Meet the Mentors participants; the 2025 NFDA Inspiration Award recipient; and Academy of Professional Funeral Service Practice Certified Funeral Service Practitioners. From emerging leaders to seasoned professionals, the ceremony shone a spotlight on the passion and commitment that elevates the profession and inspires others to pursue excellence. One of the week’s most moving moments came on Tuesday, October 28, during the Service of Remembrance, sponsored by Messenger and Tukios, and featuring Chicago’s historic Ebenezer Missionary Baptist Choir. The service honored funeral service professionals and loved ones who died during the past year, celebrating their lives and legacies with music and reflection.  The sermon, delivered by Pastor Darryl Person of Ebenezer Missionary Baptist Church, drew inspiration from the hymn “Peace in the Valley” and the city’s distinction as the birthplace of gospel music. Person, the son of a funeral director, spoke eloquently about grieving families “walking through the valley,” and reminded attendees that they are called to walk with them — to offer comfort and companionship on the journey toward healing. As the final hymn during the Service of Remembrance faded, attendees gave generously, raising $5,000 for Ebenezer Missionary Baptist Church, a fitting reflection of the care and kindness that define funeral service. On Tuesday evening, the spotlight turned to the next generation of professionals during the Young and New Funeral Professionals Networking Event at Lucky Strike Chicago. This energetic gathering combined bowling, arcade games, billiards, food and conversation in a relaxed atmosphere, giving newcomers to the profession the opportunity to connect, share experiences and build lasting relationships. Compassion in Action: The NFDA Impact Zone The new NFDA Impact Zone, which was supported by the Funeral Service Foundation, provided meaningful opportunities for attendees to give back to Chicago. On Monday, October 27, volunteers assembled 1,000 hygiene kits for individuals and families in need. The kits will be distributed through Bright Star, a local organization serving Chicago’s most impoverished neighborhoods, with coordination from Chicago Cares. Throughout the week, attendees also wrote letters of appreciation to veterans participating in upcoming Honor Flights to Washington, D.C. These heartfelt notes were sent to Honor Flight chapters in Chicago, Peoria and Southern Illinois and will be delivered to veterans during “Mail Call,” a cherished moment on their journey home from visiting national memorials. Funeral directors are among the most community-minded professionals in the world, and the Impact Zone reflects that enduring spirit of service. Whether building kits or writing letters, NFDA members once again demonstrated that compassion and care for communities are at the heart of everything they do. Memories of Chicago Professional photographers were on hand to capture the spirit and excitement of the 2025 NFDA Convention. Photos can be viewed online at NFDA.org/ChicagoPics; attendees may download as many photos as they like at no charge. Additionally, the All-Star Recognition and Installation of the 2025-26 NFDA Board of Directors were livestreamed on the association’s Facebook page. Recordings of these events can be found online, Facebook.com/NationalFuneralDirectorsAssociation/Live_Videos.  Looking Ahead: Charlotte 2026 The 145th NFDA International Convention & Expo will take place October 25 through 28, 2026, in Charlotte, North Carolina. Home to the NASCAR Hall of Fame and known for its warm hospitality and dynamic blend of Southern charm and modern innovation, Charlotte promises another unforgettable experience of learning, networking and inspiration. Sponsors NFDA thanks its 2025 International Convention & Expo sponsors for their generous support: Medallion: National Guardian Life Black Diamond: Homesteaders Life Company Platinum: Carriage Services, Federated Insurance Titanium: Tribute Technology Gold: Batesville; Inman Shipping/Travel Plan by Inman; Legacy; Love Urns; Physicians Mutual; Precoa; TruStage;  Silver: ASD – Answering Service for Directors; C&J Financial; Foundation Partners; Heartland; Implant Recycling; Johnson Consulting Group; The Messenger Company; Post Mortem Restorative Cosmetics; Ring Ring Marketing; Tukios; Ultimate Canine Bronze: Argent Trust; Aurora Payments, CareCredit; ClearPoint; International Injury Lawyers; Doric; Eagle’s Wings Air; Fortitude; funeral365; Funeral Service Credit Union; Global Atlantic; Keith Merrick Co.; Madelyn Co.; Matthews; Nomis Publications Inc.; Passare; PlotBox; Sympathy Brands; Trigard; USA Today Networks About NFDA NFDA is the world's leading and largest funeral service association, with 20,000 individual members who represent more nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # #  Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Editor’s Note: High-resolution photos from the 2025 NFDA Convention can be downloaded at no charge at NFDA.org/ChicagoPics. Please credit the International Center for Documentary Arts as the source of the photos.   Jessica Mon, 10 Nov 2025 16:35:00 GMT f1397696-738c-4295-afcd-943feb885714:9833 https://www.nfda.org/news/media-center/nfda-news-releases/id/9831/from-insight-to-impact-nfda-seeks-dynamic-presenters-for-2026-convention-and-professional-womens-conference#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9831 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9831&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9831/from-insight-to-impact-nfda-seeks-dynamic-presenters-for-2026-convention-and-professional-womens-conference Download this news release as a PDF.  For Immediate Release: November 7, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is now accepting proposals for education sessions for its 2026 International Convention & Expo, taking place October 25 through 28 in Charlotte, North Carolina, and the 2026 Professional Women’s Conference, taking place May 6 through 9 in St. Petersburg, Florida. NFDA invites funeral service professionals, educators and thought leaders to share their knowledge and inspire peers through dynamic, engaging presentations. Proposals are due December 31. The NFDA International Convention & Expo, the world’s largest gathering of funeral service professionals, offers presenters the opportunity to engage a diverse audience eager for ideas that drive innovation, elevate service excellence and strengthen the future of the profession. The Professional Women’s Conference, known for its intimate and empowering environment, welcomes proposals that inspire professional growth, leadership and personal resilience among women in funeral service. Accepted proposals may be considered for either the NFDA International Convention & Expo or the Professional Women’s Conference, depending on topic relevance and audience.  “NFDA’s educational events, from our International Convention & Expo to the Professional Women’s Conference, are known for delivering exceptional learning experiences that help funeral professionals thrive in an ever-changing world,” said Laura Sear, NFDA director of education. “We’re eager to receive proposals that combine practical insights with forward-thinking ideas—sessions that inspire, empower, and equip attendees to serve families with compassion, innovation, and excellence. Whether you’ve presented before or are ready to take the stage for the first time, we welcome your unique perspective.” Presentations may be one or two hours in length and should address one or more of the following focus areas: business operations; compliance and legal; consumer care; disposition; embalming and restorative art; innovation and technology; or marketing and professional development. NFDA seeks dynamic, engaging sessions that provide actionable takeaways attendees can implement immediately in their funeral homes. Previous presenters consistently praise their experience; as one speaker shared, “The NFDA staff made the experience exceptional, from check-in to set-up, allowing me to focus entirely on delivering my presentation.” Another noted, “The entire process was flawless, and I felt fully supported.” Full submission guidelines and details on what the Convention Education Task Force looks for in proposals are available at NFDA.org/Conferences/Call-For-Presentations. Questions may be directed to Education@NFDA.org.  All proposals must be submitted online by December 31, 2025, at 5 p.m. CT. Applicants will be notified of their status via email by March 15, 2026. NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org. # # # Media Contact: Jessica Koth, 262-814-1536, jkoth@nfda.org Jessica Fri, 07 Nov 2025 19:12:00 GMT f1397696-738c-4295-afcd-943feb885714:9831 https://www.nfda.org/news/media-center/nfda-news-releases/id/9826/nfda-introduces-new-remembering-a-life-award-to-honor-the-professions-most-meaningful-funeral-and-memorial-services#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9826 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9826&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9826/nfda-introduces-new-remembering-a-life-award-to-honor-the-professions-most-meaningful-funeral-and-memorial-services Download this news release as a PDF. For Immediate Release: October 28, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) has announced a new honor within its renowned Pursuit of Excellence Award program: the Remembering A Life Award. This new recognition, debuting in 2026, will celebrate funeral homes that create the profession’s most personal and meaningful funerals and memorial services – those that go beyond expectations to bring comfort, healing and significance to the families they serve. The new award was formally announced during the association’s All-Star Recognition Ceremony on Monday, October 27, at the 2025 NFDA International Convention & Expo in Chicago. “The Remembering A Life Award will shine a spotlight on the heart of what funeral service professionals do for grieving families,” said NFDA Director of Public Relations Jessica Koth, who manages the Pursuit of Excellence Program. “It will honor those moments when creativity, compassion and attention to detail come together to help families remember, grieve and begin to heal. We look forward to presenting the first Remembering A Life Awards during next year’s All-Star Recognition Ceremony.” Elevating the Heart of Funeral Service The Remembering A Life Award aligns closely with NFDA’s consumer initiative, Remembering A Life, which educates families about the value of funerals and memorial services and offers resources for planning meaningful tributes and beginning the grief journey. Each year, up to five funeral homes will be selected by the Pursuit of Excellence Work Group for this distinction. Recipients will be chosen based on essays submitted as part of their Pursuit of Excellence entry that describe a personal and meaningful funeral or memorial service. Submissions will be evaluated on how creatively the service honored the life of the deceased, incorporated family wishes and cultural traditions and exceeded expectations to provide a truly meaningful experience. Building on a Legacy of Excellence Established more than 45 years ago by the late NFDA Past President Richard Myers, the Pursuit of Excellence Award program honors funeral homes that consistently demonstrate integrity, innovation and service excellence. In addition to the new Remembering A Life Award, the program includes: Pursuit of Excellence Award: The program’s foundational honor, recognizing achievement in six categories of excellence. Hall of Excellence: Funeral homes are inducted into the Hall of Excellence upon earning their 10th Pursuit of Excellence Award. Richard Myers Pinnacle Award: Recognizes an extraordinary program or service that redefines funeral service excellence. Best of the Best Award: Honors up to five funeral homes annually for novel and innovative programs or services. Honorable Mention: Acknowledges programs that positively impact the families and communities served. Reinforcing NFDA’s Strategic Vision The introduction of the Remembering A Life Award supports several priorities outlined in NFDA’s 2024-26 Strategic Plan, including raising the profile of funeral professionals among consumers, increasing understanding of the value of meaningful memorialization and inspiring innovation across the profession. “The Pursuit of Excellence program has always set the standard for service excellence,” said Koth. “This new award reflects our ongoing commitment to helping funeral professionals elevate their work and demonstrate the deep value of meaningful memorialization to families and communities.” The first Remembering A Life Awards will be presented during the All-Star Recognition Ceremony at the 2026 NFDA International Convention & Expo in Charlotte, North Carolina. For more information about the Pursuit of Excellence program or to apply by the July 15, 2026, deadline, visit NFDA.org/PursuitOfExcellence.  NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Tue, 28 Oct 2025 13:08:00 GMT f1397696-738c-4295-afcd-943feb885714:9826 https://www.nfda.org/news/media-center/nfda-news-releases/id/9825/afterwords-grace-named-winner-of-2025-nfda-innovation-award#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9825 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9825&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9825/afterwords-grace-named-winner-of-2025-nfda-innovation-award Download the news release as a PDF.  For Immediate Release: October 27, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is proud to announce that Afterword – Grace, The First AI Assistant for Funeral Homes, has been named the winner of the prestigious 2025 NFDA Innovation Award. The award was presented on October 27 during the Opening General Session of the 2025 NFDA International Convention & Expo in Chicago, Illinois. The Innovation Award is generously sponsored by ASD – Answering Service for Directors. Now in its 16th year, the NFDA Innovation Award honors suppliers and vendors whose products and services offer innovative, practical and transformational solutions for funeral professionals and the families they serve. Grace was selected from a highly competitive field of entries for its remarkable ability to streamline operations, reduce administrative burden and support compassionate care through intuitive, AI-powered technology. About Grace by Afterword Grace is the funeral profession’s first AI assistant designed specifically to support funeral directors in their day-to-day work. Seamlessly integrated into Afterword’s software platform, Grace automates routine administrative tasks like building case files, sending personalized reminders and organizing family communications. One of her most powerful features is the ability to transform a photo of a handwritten worksheet into a complete digital case file – no double entry required. Grace is not a generic chatbot; she is a smart, adaptive assistant shaped by the real-world workflows of funeral directors. She learns from each funeral home she supports, customizing reminders, follow-up messages and document requests to fit the team’s processes. Her ability to ensure consistency, reduce human error and deliver a seamless experience for both staff and families, sets a new standard for technology in funeral service. Grace was selected as the 2025 Innovation Award winner by a panel of esteemed judges from across the funeral service profession. Finalists were evaluated on criteria including originality, quality, design and practical application. Healing Path Cemetery, a grief-focused engagement system designed to bring families back to the cemetery through on-site healing stations, virtual rituals and social content, came in second place. Passare – AI Scanner, a mobile tool using handwriting recognition to instantly digitize handwritten Vitals forms and streamline case entry, took third place. All three finalists, along with more than 20 additional entrants, are being showcased in the Expo Hall during the 2025 NFDA International Convention & Expo, taking place October 26–29 in Chicago. More information about the NFDA Innovation Award is available at NFDA.org/InnovationAwards. NFDA thanks ASD – Answering Service for Directors for its continued support of the Innovation Award and extends its gratitude to the 2025 Innovation Award judges: Matt Bailey, Bailey Family Funeral Homes, Wallingford, Connecticut Mike Burns, Pittsburgh Institute of Mortuary Science, Pittsburgh, Pennsylvania Chris Costello, Mothe Funeral Homes, New Orleans, Louisiana David Hernandez, Jersey Memorial Group, Old Bridge, New Jersey Welton Hong, Ring Ring Marketing, Las Vegas, Nevada Timothy McLoone, William R. May Funeral Home Inc., New Hope, Pennsylvania Leili McMurrough, President, Worsham College, Libertyville, Illinois NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Mon, 27 Oct 2025 15:23:00 GMT f1397696-738c-4295-afcd-943feb885714:9825 https://www.nfda.org/news/media-center/nfda-news-releases/id/9822/when-words-matter-nfda-releases-groundbreaking-communication-guide-for-funeral-professionals#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9822 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9822&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9822/when-words-matter-nfda-releases-groundbreaking-communication-guide-for-funeral-professionals Download this news release as a PDF. For Immediate Release: October 27, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) has released “When Words Matter: A Funeral Director’s Guide to Clear and Compassionate Communication,” a groundbreaking, research-driven resource designed to bridge the growing language gap between funeral professionals and the families they serve. The study and guide were unveiled today during the Opening General Session of the 2025 NFDA International Convention & Expo in Chicago. Available now as a free download at NFDA.org/Research, this new guide is grounded in original NFDA research conducted earlier this year with more than 1,100 U.S. consumers across four generations. The findings reveal a striking disconnect between how funeral professionals and families understand commonly used industry terms and offer actionable strategies for improving clarity, trust and emotional connection. “Families aren’t wrong – they’re simply speaking a different language,” said 2025-26 NFDA President Daniel J. Ford, CFSP. “Our words are shaped by training and tradition, while families’ words come from culture, faith, media and emotion. This guide helps us bridge those differences so families feel understood and supported.” Addressing a Widening Communication Gap The guide grew out of a key strategic initiative within NFDA’s 2023–26 plan: to explore the differences and similarities in how funeral directors and consumers talk about death, grief and remembrance.  While funeral professionals have long used terms like “funeral,” “memorial service” and “celebration of life,” the new study revealed that families often define – or misunderstand – these terms in radically different ways. For example, only 16% of consumers defined memorial service as a service with the body present in a casket – the same definition used by funeral directors.. And, more than 75% of respondents said they had never even heard the term direct cremation. Younger generations, especially Gen Z and Millennials, reported the highest levels of confusion and the strongest preference for clear, plainspoken language. “This is a pivotal moment for our profession,” said Ford. “Today’s families are diverse – culturally, generationally, spiritually – and they bring different expectations to the conversation. As funeral directors, we have a responsibility to meet them where they are – listening first and then speaking with clarity and compassion.” A Practical, Interactive Tool “The gap between professional language and consumer understanding isn’t unique to funeral service – it exists in law, medicine, accounting and nearly every specialized field,” said Ford. “The difference is that in funeral service, the words we use carry extraordinary emotional weight. ‘When Words Matter’ helps us translate our professional terminology into language that resonates with families, building trust and understanding.” “When Words Matter” includes: Consumer quotes illustrating how different terms are perceived. Side-by-side comparisons of industry terms and plain-language alternatives. Conversation starters and roleplay scripts to train staff in empathetic communication. Website and print checklist to help ensure consumer-facing materials are clear and welcoming. Self-reflection questions for ongoing professional development. Team action plan templates for implementing changes over the next 90 days. “This guide is not a rulebook for funeral directors; it’s a conversation starter for the staff at your funeral home,” Ford noted. “Some of what’s in here may challenge long-held assumptions. But it’s also an invitation to grow, to serve with even greater excellence, and to ensure that every family walks away feeling seen, understood, and supported.” Part of NFDA’s Unmatched Research Commitment “When Words Matter” continues NFDA’s decades-long commitment to producing the funeral profession’s most trusted, independent research. In the past year alone, NFDA has released: “Across Borders, Across Traditions: A Global Study of Funeral Preferences” (2025) is the first international survey of consumer attitudes toward funerals. “Changing Consumer Preferences: A Generational Perspective on Attitudes Toward Funeral Service” (2025) offers deep insights into how Baby Boomers, Gen X, Millennials and Gen Z think about funerals. “Consumer Awareness and Preferences Survey” (2025) offers quantitative and qualitative research on what U.S. families expect from modern funeral service. All studies and tools are available at NFDA.org/Research.  “NFDA is proud to lead the profession in original, evidence-based research that helps funeral directors make informed business decisions and deliver meaningful service,” Ford said. “Language shapes experience and “When Words Matter” is another example of NFDA helping members strengthen the connection between what we say and what families hear.” A Tool for Every Funeral Director Whether serving grieving families or advocating for the profession, “When Words Matter” helps funeral directors improve communication in their day-to-day work and long-term strategy. “In our profession, the words we choose aren’t just important, they’re sacred,” Ford said. “They shape the way people remember, heal and find meaning. This guide is one more way NFDA is helping funeral directors lead with integrity, empathy and skill.” NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Mon, 27 Oct 2025 15:04:00 GMT f1397696-738c-4295-afcd-943feb885714:9822 https://www.nfda.org/news/media-center/nfda-news-releases/id/9821/americans-embrace-digital-funeral-planning-while-still-seeking-professional-guidance-new-nfda-consumer-awareness-and-preferences-study-reveals#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9821 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9821&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9821/americans-embrace-digital-funeral-planning-while-still-seeking-professional-guidance-new-nfda-consumer-awareness-and-preferences-study-reveals For Immediate Release Brookfield, Wis. – The National Funeral Directors Association (NFDA), the world's leading and largest funeral service association, has released its "2025 Consumer Awareness & Preferences Study," revealing significant shifts in how Americans approach death and funeral planning. The comprehensive research shows consumers are increasingly embracing digital solutions while simultaneously demonstrating growing reliance on funeral directors' expertise.  Funeral Service Professionals The NFDA Consumer Awareness and Preferences Survey allows its participants to voice their perceptions of funeral service and memorialization trends. Learn more about the findings about online shopping, preferred disposition methods, general price lists, social media and more in this comprehensive report, which is available for download at NFDA.org/Research. The research continues NFDA's ongoing effort since 2012 to track evolving consumer attitudes and help funeral service professionals better serve families. Key findings include: Digital adoption surges: Nearly 30% of families now complete all funeral arrangements online, while 40% of consumers have used the services of a funeral home they found on Facebook - nearly doubling from 21% in 2023. Professional expertise increasingly valued: 44.4% would feel not very confident or not at all confident planning a funeral without a funeral director's help - up 7.1% since 2024, despite growing digital adoption. Additionally, of those consumers who planned a funeral online, nearly 48% still needed the assistance of a funeral director and more than 15% felt the online planning process was either impersonal and lacked the level of compassionate service they would have received had they planned with a funeral director.  Religion remains central: 75.7% consider religious components very important or somewhat important in funeral services, while nearly 64% would arrange livestreaming for distant relatives. Green options gain appeal: More than 61.4% of consumers are interested in exploring "green" funeral and natural burial options. Economic pressures shape choices: 55.4% of respondents earned less than $50,000 annually, compared to 38.5% in 2024, influencing demand for value. Pre-planning preferences evolve: While 19.4% have pre-planned and prepaid for arrangements, primarily to guarantee prices and relieve survivors of financial burden, 31.8% prefer a hybrid approach combining online planning with direct funeral director consultation. "This research demonstrates that while technology is transforming how families access funeral services, the fundamental value of professional guidance remains irreplaceable," said Dutch Nie, NFDA Immediate Past-President and Nie Family Funeral Home & Cremation Services owner, CEO/President and funeral director. "Funeral directors are successfully adapting to digital expectations while maintaining their essential role as trusted advisors during families' most difficult times." The study also reveals that consumers increasingly view funeral directors as valuable experts, with growing recognition of their professional expertise in navigating complex arrangements and providing essential support during grief. About the Study  The 2025 NFDA Consumer Awareness & Preferences Study continues NFDA's ongoing research tracking consumer attitudes since 2012. The study  is designed to help funeral service professionals better understand and serve evolving family needs while maintaining the highest standards of care and professionalism. Conducted in the spring of 2025, 1,126 Americans age 40 and older were surveyed. About NFDA NFDA is the world's leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Thu, 23 Oct 2025 21:12:00 GMT f1397696-738c-4295-afcd-943feb885714:9821 https://www.nfda.org/news/media-center/nfda-news-releases/id/9820/remembering-a-life-conversation-cards-introduced-to-help-end-of-life-professionals-inspire-families-to-plan-meaningful-tributes#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9820 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9820&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9820/remembering-a-life-conversation-cards-introduced-to-help-end-of-life-professionals-inspire-families-to-plan-meaningful-tributes News Release for End-of-Life Professionals Download this news release as a PDF.  For Immediate Release: October 23, 2025 Suite of Conversation Cards Covers Every Step of the Journey: Preplanning, Tribute Planning and Grief Brookfield, Wis. – Remembering A Life, a consumer education initiative created to educate people about the importance of remembering loved ones in meaningful ways after they die, has introduced a suite of conversation card decks that end-of-life professionals, including end-of-life doulas, hospice professionals, social workers and grief specialists, can use to inspire the families they serve to plan meaningful tributes to loved ones and help guide them on their grief journeys. The suite includes: Have the Talk of a Lifetime Conversation Cards: The perfect preplanning and get-to-know-you tool. Remembering A Life Funeral Planning Conversation Cards: The perfect tool for planning a unique, meaningful tribute. Remembering A Life Journey Cards: The perfect tool for exploring grief while honoring the life of a loved one. Have the Talk of a Lifetime Conversation Cards get the conversation started and help family and friends get to know each other better so when it’s time to create a tribute for a loved one, they are better prepared to make it meaningful. Each of the 50 questions invites people to share stories about meaningful moments, relationships, objects, adventures, accomplishments and more. Additional prompts invite them to further explore their answers to each question, encouraging them to share their stories with others, pull out meaningful mementos or do an activity related to their answer. “Have the Talk of a Lifetime Conversation Cards are the perfect conversation tool for families to get to know each other better so when there is a need, they are better able to create a tribute that beautifully reflects an individual’s interests, passions, relationships and accomplishments,” said Gail Marquardt, vice president of consumer engagement for Remembering A Life/National Funeral Directors Association. “The deck also offers end-of-life professionals the opportunity to get to know the individuals and families they serve.” For end-of-life professionals, Have the Talk of a Lifetime Conversation Cards are the perfect get-to-know-you and storytelling tool. End-of-life professionals can give the cards to families they serve so they can get to know each other better. They can also use the cards as conversation starters while getting to know the individual they are serving. The cards are also the perfect gift after meeting with a family for the first time. Remembering A Life Funeral Planning Conversation Cards help families and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and help them plan a meaningful tribute for themselves or a loved one. This deck of 52 thought-provoking questions will help get the conversation started and help put family members and friends at ease while talking about a topic that may generate a variety of emotions. Questions cover five key areas. •    Talking About Death •    Your Body •    The Service •    Honoring Your Life •    The Details Additional details on each card invite people to further explore the answers to their question and provide valuable information about topics such as having a viewing, working with a funeral home, and the benefits of preplanning, information that will help them as they consider their answers to the questions. “End-of-life professionals often spend days, weeks or even months with an individual who is nearing the end of life,” said Marquardt. “They also develop relationships with the person’s family and friends and are therefore uniquely positioned to offer them and their loved one information and resources that will help create a smooth transition from the care of an end-of-life professional to the care of a funeral director. Remembering A Life Funeral Planning Conversation Cards are a practical yet gentle way to guide conversations about an individual’s final wishes and the wishes of their family members and friends. “Inspiring people to have meaningful discussions about death and funerals isn’t easy,” continued Marquardt. “But this deck helps family members and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and guides them in working with a funeral professional to plan a meaningful tribute for themselves or a loved one.” End-of-life professionals can use the cards as a conversation tool to guide families in this important conversation. They may even want to help families document their wishes so they can have an even smore meaningful conversation when they first meet with a funeral professional. Remembering A Life Journey Cards feature 52 ideas for remembering loved ones in meaningful ways. This deck helps family members and friends as they explore their grief journey, offering simple yet meaningful ways to keep a loved one’s memory close. Journaling, activity, storytelling and reflection prompts at the bottom of each card invite the user to make each activity even more meaningful. “Remembering A Life Journey Cards take a thoughtful, gentle approach to exploring the grief journey,” said Marquardt. “With 52 ideas for honoring grief and keeping memories close, individuals can do one activity a week for a full year of activities or simply select a card as often as they are inspired to do so.” For end-of-life professionals, Remembering A Life Journey Cards are a meaningful thank-you gift for families after they leave their care or even a few weeks afterwards to say, “I’m thinking of you as you continue on this difficult grief journey.” All three decks of conversation cards are available at RememberingALife.com/Store. The decks are $15 each, but end-of-life professionals can receive decks for only $10 each using discount code EOL. Quantity discounts are also available, and decks can also be customized with a business’s logo. Whether a family is preplanning or planning at time of need, meeting with a licensed funeral professional to discuss options and document an individual’s final wishes is a practical next step in ensuring those wishes are fulfilled. Remembering A Life’s Find A Funeral Home search tool makes it easy to find a reputable, NFDA-member funeral home. Visit RememberingALife.com/FindAFuneralHome. For more information about Remembering A Life resources available to end-of-life professionals, including a free idea guide for end-of-life professionals, visit RememberingALife.org/EOL. About Remembering A Life Remembering A Life helps individuals and families remember their loved ones in meaningful ways, helping to keep the memory of loved ones alive and assisting family members and friends in moving forward in their grief. Remembering A Life educates families about the value of a funeral and helps them find an NFDA-member funeral director (RememberingALife.com/FindAFuneralHome) to help them create a meaningful service. The initiative also helps them as they begin the grief journey following the death of a loved one. Resources include the Remembering A Life website (RememberingALife.com), a podcast, book club, blog, conversation cards and thoughtful gifts for grieving family members and friends. Remembering A Life is a consumer education initiative of the National Funeral Directors Association. Follow Remembering A Life on Facebook and Instagram. About the National Funeral Directors Association NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Gail Marquardt, GMarquardt@NFDA.org Editor's Note: Members of the media may request complimentary decks of Remembering A Life Conversation Cards from NFDA Vice President of Consumer Engagement Gail Marquardt, GMarquardt@NFDA.org.  Jessica Thu, 23 Oct 2025 19:08:00 GMT f1397696-738c-4295-afcd-943feb885714:9820 https://www.nfda.org/news/media-center/nfda-news-releases/id/9819/new-remembering-a-life-conversation-cards-inspire-conversations-about-life-death-and-how-we-want-to-be-remembered#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9819 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9819&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9819/new-remembering-a-life-conversation-cards-inspire-conversations-about-life-death-and-how-we-want-to-be-remembered News Release for Consumer Media Download this news release as a PDF. For Immediate Release: October 23, 2025 The Cards Are Perfect for Families That Are Preplanning a Funeral, Planning at the Time of Need or Simply Want to Have an Interesting Conversation Brookfield, Wis. – Remembering A Life, a consumer education initiative that educates people about the importance of remembering loved ones in meaningful ways after they die, has introduced two new decks of conversation cards that will help family and friends get to know each other better and plan meaningful tributes to loved ones.  Have the Talk of a Lifetime Conversation Cards get the conversation started and help family and friends get to know each other better so when it’s time to plan a funeral or memorial service for a loved one, they are better prepared to make it meaningful with special touches that help attendees learn more about the unique life lived. Each of the 50 questions invites people to share stories about meaningful moments, relationships, objects, adventures, accomplishments and more. Additional prompts invite them to further explore their answers to each question, encouraging them to connect with others, pull out meaningful mementos or do an activity related to their answer. “Funerals, memorial services and celebrations of life are the most meaningful when they beautifully reflect the life lived,” said Gail Marquardt, vice president of consumer engagement for the National Funeral Directors Association/Remembering A Life. “When we create a service that reflects the individual’s interests, passions, relationships and accomplishments, we share a beautiful and complete story of the person we love with everyone who has gathered to mourn and celebrate the life lived.” Remembering A Life Funeral Planning Conversation Cards help families and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and guide them in planning a meaningful tribute for themselves or a loved one. This deck of 52 thought-provoking questions will help get the conversation started and help put family members and friends at ease while talking about a topic that may generate a variety of emotions. Questions cover five key areas. •    Talking About Death •    Your Body •    The Service •    Honoring Your Life •    The Details “Starting a conversation about death, funerals and grieving can be a bit unfamiliar,” said Marquardt. “Whether you’re doing some advance planning for yourself, planning a tribute for someone else, or simply want to have an interesting conversation with family and friends, the questions in the Remembering A Life Funeral Planning Conversation Cards deck will inspire you to think about how the service can be uniquely meaningful.” According to research by the National Funeral Directors Association, 41.9% of people who preplan and prepay for their funeral arrangements do so because they don’t want their survivors to worry about making arrangements. (2025 NFDA Consumer Awareness & Preferences Study) “While prepaying for funeral or memorial services has cost saving advantages, it’s important to note that preplanning doesn’t have to include prepaying,” Marquardt continued. “Simply documenting a person’s wishes can offer significant peace of mind. These conversation cards inspire meaningful conversations that help ensure a service reflects the individual’s wishes and also the wishes of their family and close friends.” The new decks complete a set of three conversation card decks that also includes Remembering A Life Journey Cards, which features 52 ideas for remembering loved ones in meaningful ways. This deck helps family members and friends as they explore their grief journey, offering simple yet meaningful ways to keep a loved one’s memory close. All three decks of conversation cards are available at RememberingALife.com/Store for $14.95 each. Whether a family is preplanning or planning at time of need, meeting with a licensed funeral professional to discuss options and document an individual’s final wishes is a practical next step in ensuring those wishes are fulfilled. Remembering A Life’s Find A Funeral Home search tool makes it easy to find a reputable, NFDA-member funeral home. Visit RememberingALife.com/FindAFuneralHome. About Remembering A Life Remembering A Life helps individuals and families remember their loved ones in meaningful ways, helping to keep the memory of loved ones alive and assisting family members and friends in moving forward in their grief. Remembering A Life educates families about the value of a funeral and helps them find an NFDA-member funeral director (RememberingALife.com/FindAFuneralHome) to help them create a meaningful service. The initiative also helps them as they begin the grief journey following the death of a loved one. Resources include the Remembering A Life website (RememberingALife.com), a podcast, book club, blog, conversation cards and thoughtful gifts for grieving family members and friends. Remembering A Life is a consumer education initiative of the National Funeral Directors Association. Follow Remembering A Life on Facebook and Instagram. About the National Funeral Directors Association NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Editor's Note: Members of the media may request complimentary decks of Remembering A Life Conversation Cards from NFDA Director of Public Relations Jessica Koth: 262-814-1536 or JKoth@NFDA.org.  Jessica Thu, 23 Oct 2025 18:54:00 GMT f1397696-738c-4295-afcd-943feb885714:9819 https://www.nfda.org/news/media-center/nfda-news-releases/id/9817/new-remembering-a-life-conversation-cards-introduced-to-help-funeral-professionals-work-with-families-to-plan-meaningful-funerals#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9817 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9817&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9817/new-remembering-a-life-conversation-cards-introduced-to-help-funeral-professionals-work-with-families-to-plan-meaningful-funerals News Release for the Funeral Service Trade Media Download this news release as a PDF.  Suite of Conversation Cards Now Covers Every Step of the Journey: Preplanning, Funeral Planning and Aftercare For Immediate Release: October 23, 2025 Brookfield, Wis. – Remembering A Life, the consumer education initiative of the National Funeral Directors Association (NFDA), has introduced two new decks of conversation cards that funeral directors can use to inspire the families they serve to plan meaningful tributes to loved ones.  Remembering A Life Funeral Planning Conversation Cards are brand new to the Remembering A Life Conversation Card suite. These conversation cards help families and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and help them plan a meaningful tribute for themselves or a loved one with the guidance of a funeral professional. This deck of 52 thought-provoking questions will help get the conversation started and help put family members and friends at ease while talking about a topic that may generate a variety of emotions. Questions cover five key areas. Talking About Death Your Body The Service Honoring Your Life The Details Each card goes beyond the question itself, offering thoughtful prompts and helpful information to guide a discussion. Families will find insights about the value of a viewing, the benefits of preplanning and why connecting with an NFDA-member funeral home can make a difference. “Inspiring people to have meaningful discussions about death and funerals isn’t easy,” said Gail Marquardt, vice president of consumer engagement for NFDA. “These decks help family members and friends create a safe, comfortable environment for having a conversation about a person’s final wishes and guide them in working with a funeral professional to plan a meaningful tribute for themselves or a loved one.” Funeral professionals can use the cards as a preneed tool, during the arrangement conference as conversation starters or as a giveaway for a workshop or open house. Have the Talk of a Lifetime Conversation Cards have been reimagined and redesigned with new content and additional prompts to help family and friends get to know each other better so when it’s time to create a tribute for a loved one, they are better prepared to make it meaningful. Each of the 50 questions invites people to share stories about meaningful moments, relationships, objects, adventures, accomplishments and more. Additional prompts invite them to further explore their answers to each question, encouraging them to share their stories with others, pull out meaningful mementos or do an activity related to their answer. “Funeral directors have embraced Have the Talk of a Lifetime Conversation Cards since they were introduced nearly ten years ago,” said Marquardt. “We were excited to give them a new look and include expanded content to further enrich families’ experiences with the cards. The questions and prompts in this deck help families create a service that beautifully reflects an individual’s interests, passions, relationships and accomplishments.” For funeral professionals, Have the Talk of a Lifetime Conversation Cards are the perfect preneed and storytelling tool. Funeral professionals can use the cards as a preneed/lead generation tool, as conversation starters during the arrangement conference and in the funeral home waiting area. The cards are also the perfect thank-you gift for visiting a funeral home open house or preplanning workshop. The new decks complete a set of three conversation card decks that also includes Remembering A Life Journey Cards, which feature 52 ideas for remembering loved ones in meaningful ways. This deck helps family members and friends as they explore their grief journey, offering simple yet meaningful ways to keep a loved one’s memory close. All three decks of conversation cards are available at NFDA.org/Store. The decks are $10 each for NFDA members and $15 each for non-members. Quantity discounts are available, and decks can also be customized with a funeral home logo. Funeral professionals attending the 2025 NFDA International Convention & Expo in Chicago can visit the Remembering A Life booth (1831) for free sample packs and can purchase full decks at the convention as well. For more information about the Remembering A Life resources available to funeral professionals, including the Remembering A Life Idea Guide for Funeral Professionals, visit NFDA.org/RememberingALife. About Remembering A Life Remembering A Life helps individuals and families remember their loved ones in meaningful ways, helping to keep the memory of loved ones alive and assisting family members and friends in moving forward in their grief. Remembering A Life educates families about the value of a funeral and helps them find an NFDA-member funeral director (RememberingALife.com/FindAFuneralHome) to help them create a meaningful service. The initiative also helps them as they begin the grief journey following the death of a loved one. Resources include the Remembering A Life website (RememberingALife.com), a podcast, book club, blog, conversation cards and thoughtful gifts for grieving family members and friends. Remembering A Life is a consumer education initiative of the National Funeral Directors Association. Follow Remembering A Life on Facebook and Instagram. About the National Funeral Directors Association NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org  Editor's Note: Members of the media may request complimentary decks of Remembering A Life Conversation Cards from NFDA Director of Public Relations Jessica Koth: 262-814-1536 or JKoth@NFDA.org.  Jessica Thu, 23 Oct 2025 18:39:00 GMT f1397696-738c-4295-afcd-943feb885714:9817 https://www.nfda.org/news/media-center/nfda-news-releases/id/9815/nfdas-lesley-witter-named-one-of-nations-top-lobbyists-by-the-national-institute-for-lobbying-ethics#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9815 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9815&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9815/nfdas-lesley-witter-named-one-of-nations-top-lobbyists-by-the-national-institute-for-lobbying-ethics Download a PDF of this news release.  For Immediate Release: October 23, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) is proud to announce that Lesley Witter, MPA, CAE, Senior Vice President, Advocacy, has been named one of the 2025 Top Lobbyists by the National Institute for Lobbying & Ethics (NILE). This prestigious, merit-based honor recognizes 100 government affairs professionals nationwide who have demonstrated exceptional legislative success, innovation, integrity and a commitment to ethical advocacy. While the award celebrates an individual, it also reflects NFDA’s powerful leadership and unwavering presence in Washington, D.C., as the only funeral service association with a full-time presence dedicated to representing the profession on Capitol Hill. “For decades, NFDA has served as the strongest and most trusted voice for funeral service in our nation’s capital,” said NFDA CEO Christine Pepper, CAE, MBA. “Lesley’s recognition as a Top Lobbyist underscores the strength and credibility of our advocacy program. Her expertise, dedication and integrity make her a force in our Nation’s Capital. I am honored to work alongside Lesley as we ensure that the needs of funeral service professionals and the grieving families they serve are represented with compassion, integrity and impact.” Witter has led NFDA’s advocacy efforts for nearly 19 years, shaping federal policy on behalf of thousands of funeral homes, funeral directors and grieving families nationwide. Her recent achievements include securing protections for embalming under the EPA’s final Risk Evaluation of formaldehyde; driving awareness of the need for oversight of the body donation industry; and advancing bipartisan legislation to honor and protect veterans and their families. “Lobbying and government affairs are essential to democracy because they give everyone a voice,” said Witter. “I chose to advocate for funeral service because I believe every voice deserves to be heard, not just the loudest or most powerful. This profession is about service, and lobbying in this space allows me to combine strategic advocacy with purpose-driven work. It’s about fairness, representation, and ensuring that those who serve others are not forgotten in the decisions that shape their ability to do so.” NFDA works year-round to monitor federal legislation, engage with agencies and lawmakers, and mobilize members through grassroots initiatives such as the annual NFDA Advocacy Summit in Washington, D.C. From workforce challenges to veteran benefits and regulatory reform, NFDA’s leadership ensures the profession remains strong, respected and heard. NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Media Contact: Jessica Koth, 262-814-1536, JKoth@NFDA.org Jessica Thu, 23 Oct 2025 13:14:00 GMT f1397696-738c-4295-afcd-943feb885714:9815 https://www.nfda.org/news/media-center/nfda-news-releases/id/9786/nfda-releases-2025-cremation-burial-report-comprehensive-insights-to-guide-the-future-of-funeral-service#Comments 0 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=429&ModuleID=2069&ArticleID=9786 http://www.nfda.org/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=9786&PortalID=0&TabID=429 https://www.nfda.org/news/media-center/nfda-news-releases/id/9786/nfda-releases-2025-cremation-burial-report-comprehensive-insights-to-guide-the-future-of-funeral-service Download this news release as a PDF.  For Immediate Release: October 6, 2025 Brookfield, Wis. – The National Funeral Directors Association (NFDA) has released its “2025 Cremation & Burial Report,” the most comprehensive analysis of consumer disposition trends available to funeral service professionals. The report shows the U.S. cremation rate is projected to reach 63.4% in 2025, more than double the burial rate of 31.6%. With state-by-state U.S. projections, as well as data from Canada and worldwide, the report provides funeral directors with the reliable, research-based insights they need to anticipate change, identify opportunities and serve families with confidence. The “NFDA Cremation & Burial Report” not only offers accurate statistics and projections, but also the broader context that funeral professionals need to make informed decisions for their businesses and the families they serve. Key Findings From the 2025 Report The U.S. cremation rate is projected to reach 63.4% in 2025, more than double the burial rate of 31.6%. By 2045, cremation will account for 82.3% of dispositions, while burials will decline to 13.0%. All 50 states and the District of Columbia are projected to surpass a 50% cremation rate by 2035. In Canada, cremations are expected to rise to 91.2% by 2045. Nearly 36% of member firms already offer online cremation arrangements, with another 25% planning to do so within four years. NFDA-member firms continue to identify the availability of qualified personnel as their greatest business challenge over the next four years. The report goes beyond statistics, incorporating analysis of economic conditions, workforce challenges, consumer preferences and funeral home operational trends. By putting cremation and burial projections in context, NFDA provides members with a sharper, more complete picture of how the profession is evolving and what it means for the future of service. Accessing the Report and Other NFDA Research The “2025 NFDA Cremation & Burial Report” is available free of charge to NFDA members and for $175 for nonmembers. Funeral professionals can download the report at NFDA.org/Research. At NFDA.org/Research, funeral professionals can also access a wide range of free NFDA studies and reports, including: “Across Borders, Across Traditions: A Global Study of Funeral Preferences” (2025): The first-ever global survey of consumer opinions on funerals, offering insights across countries and cultures. “Changing Consumer Preferences: A Generational Perspective on Attitudes Toward Funeral Service” (2025): A groundbreaking study on generational attitudes toward funeral service and evolving expectations. “Business Practices Study” (2025): An exploration of how funeral directors are adapting business practices in light of increasing cremation rates. “Consumer Awareness and Preferences Survey” (2025): Findings from NFDA’s direct-to-consumer research on evolving funeral service preferences. And many more. These resources are part of NFDA’s ongoing commitment to provide funeral service professionals with high-quality, independent research to help them make informed business decisions and deliver meaningful service to families. About the National Funeral Directors Association NFDA is the world's leading and largest funeral service association representing 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org. # # # Editor's Note: Members of the media may request complimentary copies of the report from NFDA Director of Public Relations Jessica Koth: 262-814-1536 or jkoth@nfda.org. Media Contacts:  Funeral Service Trade Media: Jessica Koth, National Funeral Directors Association, 262-814-1536, jkoth@nfda.org Consumer Media: Emily Evans, The Harbinger Group (for NFDA), 937-206-6039, emilye@theharbingergoup.com Jessica Mon, 06 Oct 2025 13:28:00 GMT f1397696-738c-4295-afcd-943feb885714:9786